Belvedere, the world’s original luxury vodka, has revealed the new (PRODUCT)     limited edition bottle. The colourful and bold bottle, which highlights

Belvedere’s partnership with (RED), is the outcome of the collaboration between #MAKETHEDIFFERENCE campaign ambassador, musician John Legend and celebrated Ndebele artist Esther Mahlangu. The bottle is inspired by the campaign’s four values: security, support, change and unity.

Fifty per cent of profits from the limited edition   sale   will   go to the Global Fund, the leading financier program to fight HIV/ AIDS in Africa.

This limited edition updates Belvedere’s iconic   bottle   design with a uniquely (BELVEDERE) RED touch. Replacing the Belvedere Palace on the bottle, Mahlangu’s artwork is a striking and   vibrant   addition to the bottle. Security, support, change and unity are written on the back of the limited edition in Mahlangu’s handwriting signifying the collective sentiment for all those joining the fight against HIV/AIDS.

“You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand-by-hand. Together we can end this.” – Esther Mahlangu

The limited edition 700 ml bottle is available in India at Rs 5,700 in Mumbai, Rs 3,000 in Gurgaon and Rs 8,080 in Bengaluru.

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