Cover Story

Best Packaging – Silver

  • PublishedDecember 28, 2016

The regal experience that Oakwood Creek promises starts from the moment one looks at its canister packaging. The canister rec- reates the majestic grandeur and style of the British Empire. Its wooden texture gives the feel of a luxury product which combined with the superb bottle translates into magnificence, that is, Oak- wood Creek.

The Oakwood Creek packaging takes one back to the Scottish era and gives a vintage feel. It is designed to look like barrels used for ageing whisky letting the customers anticipate the fine blend in the bottle.

The canister, made from high quality cardboard and the UV printing, highlights the brand and the product. The solid cardboard protects the Oakwood Creek bottle from any external damages. The metallic lid of the canister is really easy to open and close.

The canister stands out on the shelf due to its wooden texture and use of wooden colours, which make Oakwood Creek look dif-ferent from other whisky packaging which uses normal colours. The wooden texture on the canister also gives a good grip.

The bold fonts and the top-of-the-class printing add strength to the brand in a clear and concise way. The printed bottle gives a good preview of the whisky, thus communicating clearly the brand and the product to the customers.

Written By
Monica Tarwani

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