Best Product Debut – Bronze Legend Whisky
Som Distilleries and Breweries launched Legend Whisky as a value-for-mon- ey product of great quality for the mature audience of upper middle class. Legend Whisky is a blend of imported Scotch malts and Indian malt spir- its with no artificial flavours added. The blend is a perfect combination of smoothness and strength. Rich in taste, it is palatable to the tongue, has a lingering aftertaste and gives a new enriching experience to the drinker.
Legend Whisky comes in a rustic, well-thought out, consumer-centric packaging. Its unique diamond-shaped bottle gives a good tactile feel and enables easy handling. The stylish mono-carton of the bottle is equally classy.
Price-wise, Som Distilleries has ensured that Legend Whisky is viewed by the TG as a value-for-money product in comparison to the competing brands. In fact, the company has reduced its margins to provide Legend Whisky at a lower price point so that customers get to enjoy a better product and connect with the brand.
Sale and distribution of Legend Whisky is growing very fast. Som Distilleries is planning to increase the availability in smaller towns and cities, particularly in the States of Central India.
