Best Product Debut (IMFL) – Gold
India Glycols Limited created Soulmate Whisky to tap the huge growth potential of the semi-premium segment. This segment is witnessing stupendous growth. Besides, it has few players to compete with but offers attractive margins. By launching Soulmate Whisky, India Glycols too upgraded itself as a premium IMFL The amber light, fine quality Soulmate whisky attracts consumers to its bottle. The blend for Soulmate has been developed by one of the best blenders with the technical advice from a Scottish blender. The blend uses grain ENA and natural flavours, imported from Germany. In comparison to competing brands, Soulmate has maximum percentage of added VMS, imported directly from Scotland.
Among the notable feats of Soulmate is winning Gold Medal at Monde Selection for Best Packaging and Best Blend in the first year of its operation. It was the only winner in this segment.
Soulmate comes in a unique bottle with matching Guala caps and a beautifully designed canister pack. The patented square-shaped bottle is aesthetically pleasing to the eyes. Embossing of the logo and the long neck impart a vintage feel to the bottle. Soulmate pints and nips also come in a look-alike shape. The bottle also has first of its kind mat-finish label with wings.
Competitively-priced Soulmate is a value-for-money product. In the first phase of its launch, Soulmate is available in Delhi, Uttarakhand, Haryana, Chandigarh, J&K, HP, Assam, Orissa, Daman, and Silvasa. In the second and third phases, it is going to cover most of the States.
As part of its promotion, Soulmate was associated with Sufi Nights organized in Delhi, Dehradun and Chandigarh Club, Chandigarh. It also sponsored Anupam Kher’s show “Kuch Bhi Ho Sakta Hai” at Siri Fort Auditorium, Delhi. Other promotion activities included surrogate advertisement through music CDs, creating effective POS materials, developing bar accessories like ice buckets, coasters, ash trays, etc.
