Crucial Drinks refreshes rums and whiskies
Crucial Drinks has refreshed its packaging across its whisky and rum portfolio as part of an attempt to strengthen its gift offering.
Based in Ayrshire, Scotland, Crucial specialises in spirits with unique brand stories. The award-winning portfolio includes The Lost Distillery Company, Six Saints Caribbean Rum and West Indies Rum & Cane Merchants.
Over 100 Scotch whisky distilleries have permanently closed in the last century. Despite being renowned for their quality malts, the distilleries largely shut down due to the effects of war and politics. The Lost Distillery Company brings the stories of these famed sites and their people to life, to offer handcrafted blended malt Scotch whiskies.
The Lost Distillery Company’s collection features three ranges of blended malt Scotch whiskies from mature to very old – Classic, Archivist and Vintage. These include modern day interpretations of spirits from lost distilleries such as Auchnagie, Towiemore, Stratheden, Gerston, Lossit and Jericho.
