Gordon’s launches on trend Pink Gin

Gordon’s has joined the pink gin trend with the launch of a bottling inspired by the brand’s recipe from the 1800s, containing flavours of raspberry, strawberry and redcurrant.

Inspired by an original Gordon’s recipe from the 1880s, the pink gin is perfectly crafted to balance the refreshing taste of Gordon’s with the natural sweetness of raspberries and strawberries, with the tang of redcurrant served up in a unique blushing tone. Made using only natural fruit flavours to guarantee the highest quality real berry taste.

“As Britain’s favourite gin we are excited to launch this delicious new pink gin, inspired by the Spanish gin trend, which is to take the UK by storm,” said Annalisa Tedeschi, head of Gordon’s at Diageo. Gordon’s Pink is bottled at 37.5% abv and will initially have an exclusive launch period with UK retailer Tesco before a wider roll out in bars and stores around the world.