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It is a good news for beer lovers as top beer makers like  Heineken, Anheuser-Busch InBev, and Carlsberg are introducing about a dozen new beer brands in India to capitalize on the summer sale of the beers.

These top three global brewers  together control about 90 per cent of India’s beer market.  The new beer brands will likely augment the sale this year. India’s beer sales fell 2 per cent in the year to March 2017, but companies expect the segment to expand 5-7 per cent in the current fiscal, driven by premium products.

Good news is that  United Breweries will launch brands like Desperados, a pale lager beer, a wheat beer brand Edelweiss, Mexican brand Sol, and Dos Equis, a pale lager from Heineken’s international portfolio. Besides, some more brands  are being developed in India in the premium segment to further strengthen UB’s  market leadership.

With annual sales of about 300 million cases, India is the latest focus area for global brewers that are battling sluggishness in more mature markets around the world. Yet, average consumption of beer in India is about 2 litres per person a year, minuscule compared to the global consumption average of about 30 litres.

In India, the industry remains regulated with high taxation. In many parts of the country, wholesale or retail distribution is controlled by the state government. Also in 60 per cent of the markets, state governments dictate the price at which beer can be sold. Hence, companies are pushing for premium brands that earn higher margins.

Also, India remains a country favouring strong beer, and global companies have been producing stronger variants of their flagship beer brands such as Carlsberg Elephant, Tuborg, and Budweiser.

Last week, Carlsberg launched a premium strong beer with scotch malts, Tuborg Classic, which managing director Michael N Jensen claimed will be one of the biggest innovations to have hit the Indian beer industry. Apart from mainstream beer brands, experts believe the market could see a slew of new launches in the craft beer segment, an expanding niche.

From just two craft breweries in 2008, India now has more than 50 across the country, with most centered around Gurgaon, Pune and Bangalore, as per Euromonitor data. There has been a global move toward craft beers, and India mirrors the trend.

India  expects at least 20 new beers to be launched in the fiscal, as there is interest from Canada, New Zealand, Lithuania, and even Iceland.

  • Louis XIII launched its first ever pop-up boutique in partnership with the Knightsbridge department store Harrods. This unique concept store tempts clients to immerse themselves in the world of Louis XIII. Every window is featured with exciting scenes inspired by cherished life moments brought to life by spectacular 3D mapping. The collection also comprised special limited edition and collector’s item: ‘Time Collection – The  Origin: 1874.’
  • Yogi Adityanath, Chief Minister of UP has warned state officials of strict action if the ban on liquor shops near big religious places is not implemented across the state. Few places include Ayodhya, Vrindavan, Chitrakoot and Deva Sharif. A total prohibition in the one-kilometre area around Kashi Vishwanath Temple in Varanasi, Krishna Janmasthan in Mathura and Sangam in Allahabad is mandatory. 
CM coordinated officials that the 8,544 liquor shops whose location must be changed after a Supreme Court order banning liquor sale along highways should be permitted to open only at a prescribed distance from schools, religious places, hospitals and populated areas.

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  • Mahou India, a 100% subsidiary of Mahou San Miguel, has appointed Fernando Bustamante as its Chief Executive Officer. 
The appointment comes after the promotion of the previous Mahou India CEO Erik d’Auchamp, to become International Managing Director, Mahou San Miguel, a role based out of Madrid, Spain. He has been working with Mahou San Miguel 1991 in several spaces, and has spent the last 26 years holding various managerial positions in on- and off-trade business in Spain. 
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  • LVMH’s Maison Veuve Clicquot has recently launched new champagne, Extra Brut Extra Old. It is blended from reserve wines spanning three decades from 1988-2010. It is a premium cuvée which is an expression of Yellow Label. Held in a black bottle and minimally adorned with gold inscriptions, a Yellow Label ruff pays tribute to the inspiration behind Extra Brut Extra Old. 
The house claims that the wines are at the heart of the blend’s identity and embody its house style and values. 
Extra Brut Extra Old is available in 75cl bottles and magnum in limited supply. Owing to its ultra premium status, the distribution will be selective, retailing at fine wine specialists and restaurants.

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  • Bring your loved ones and gear up to play carefree games in the Spiritz Mirchi Live BigTap Fest on 24th-25th June at JLN Stadium

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  • The launch of the premium gin, Wild Island Botanic Gin, has been announced by Colonsay Beverages featuring botanicals foraged on the Inner Hebridean Island. This gin is distilled five times using 100% British wheat infused with six Hebridean botanicals: lemon balm, wild water mint, meadowsweet, sea buckthorn, heather flowers and bog myrtle. Other 10 botanicals add further depth to the base spirit. 
Since its launch in December, the company has already produced and sold 750-bottle batches and has secured two Scottish wholesale agreements and more gains in London, implying more production to meet the rising demand. 
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  • The Glenvilet has launched exclusively to duty-free, the three single cask limited editions: The Glenlivet Fore Burn Single Cask, The Glenlivet Watercairn Single Cask and The Glenlivet Tarland Single Cask. These are set to appeal to whisky aficionados looking for a rare expression. Each single cask limited edition presents distinct taste notes and a unique opportunity to collectors to possess a piece of the Glenlivet’s legacy.

Drawn from a single sherry cask with a fruity and slight spicy finish, the Glenlivet Fore Burn Single Cask is a 19 Year Old whisky. Featuring a sweet and oaky finish, the Glenlivet Watercairn Single Cask is aged for 18 years in American bourbon casks and the Glenlivet Tarland Single Cask is bottled at cask strength for a slightly dry quality.

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  • Fabulous food, live music and too much fun! Come and be a part of Spiritz Mirchi Live BigTap Fest on 24th-25th June at JLN Stadium
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