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It is bad omen for the liquor industry! The very first month of the new financial year has brought disheartening news for the industry.  The overall sale of alcoholic beverages is down by 5% in April. The ban imposed by the Supreme Court on the sale of liquor, within 500 meters of national & state highways has impacted the figure.

The band led to the closure of about a third of the country’s liquor vends, causing a secular drop in demand for whiskey, brandy, rum, vodka and gin. The April decline was sharper in mass or price-sensitive products, extending the trend of the last financial year in which the industry sales fell 2.2%.

After the Supreme Court’s mid-December judgment, several companies chose channel de-stocking as there wasn’t enough clarity on the implementation of the curbs. The disruption also hurt January-March quarterly sales before 30,000 shops were shut in April.

The liquor industry in India has been expanding at a compounded annual growth rate (CAGR) of over 12% in the decade to 2011.

In April, the industry saw sales of 23.47 million cases (each case is nine 1-litre bottles), down from 24.69 million cases a year ago, according to industry data. In absolute volume terms, this translates into roughly 1.2 million cases — or more than 10 million 1-litre bottles. Within the overall spirits market, whiskey accounts for roughly 60%, and demand for it fell 1%. Half the volumes were in the regular category, which declined 9%. Brandy, which makes up a fourth of the total market, declined 11%.

Already under rough weather, this is surely not a good news.

  • Louis XIII launched its first ever pop-up boutique in partnership with the Knightsbridge department store Harrods. This unique concept store tempts clients to immerse themselves in the world of Louis XIII. Every window is featured with exciting scenes inspired by cherished life moments brought to life by spectacular 3D mapping. The collection also comprised special limited edition and collector’s item: ‘Time Collection – The  Origin: 1874.’
  • Yogi Adityanath, Chief Minister of UP has warned state officials of strict action if the ban on liquor shops near big religious places is not implemented across the state. Few places include Ayodhya, Vrindavan, Chitrakoot and Deva Sharif. A total prohibition in the one-kilometre area around Kashi Vishwanath Temple in Varanasi, Krishna Janmasthan in Mathura and Sangam in Allahabad is mandatory. 
CM coordinated officials that the 8,544 liquor shops whose location must be changed after a Supreme Court order banning liquor sale along highways should be permitted to open only at a prescribed distance from schools, religious places, hospitals and populated areas.

#spiritzmagazine #liquorban #courtorder #highwaysale
  • Mahou India, a 100% subsidiary of Mahou San Miguel, has appointed Fernando Bustamante as its Chief Executive Officer. 
The appointment comes after the promotion of the previous Mahou India CEO Erik d’Auchamp, to become International Managing Director, Mahou San Miguel, a role based out of Madrid, Spain. He has been working with Mahou San Miguel 1991 in several spaces, and has spent the last 26 years holding various managerial positions in on- and off-trade business in Spain. 
#spiritzmagazine #newCEO #MahouIndia
  • LVMH’s Maison Veuve Clicquot has recently launched new champagne, Extra Brut Extra Old. It is blended from reserve wines spanning three decades from 1988-2010. It is a premium cuvée which is an expression of Yellow Label. Held in a black bottle and minimally adorned with gold inscriptions, a Yellow Label ruff pays tribute to the inspiration behind Extra Brut Extra Old. 
The house claims that the wines are at the heart of the blend’s identity and embody its house style and values. 
Extra Brut Extra Old is available in 75cl bottles and magnum in limited supply. Owing to its ultra premium status, the distribution will be selective, retailing at fine wine specialists and restaurants.

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  • Bring your loved ones and gear up to play carefree games in the Spiritz Mirchi Live BigTap Fest on 24th-25th June at JLN Stadium

#SpiritzMagazine #MirchiLiveBigTapFest #Delhi #June
  • The launch of the premium gin, Wild Island Botanic Gin, has been announced by Colonsay Beverages featuring botanicals foraged on the Inner Hebridean Island. This gin is distilled five times using 100% British wheat infused with six Hebridean botanicals: lemon balm, wild water mint, meadowsweet, sea buckthorn, heather flowers and bog myrtle. Other 10 botanicals add further depth to the base spirit. 
Since its launch in December, the company has already produced and sold 750-bottle batches and has secured two Scottish wholesale agreements and more gains in London, implying more production to meet the rising demand. 
#spiritzmagazine #premiumgin #basespirit
  • The Glenvilet has launched exclusively to duty-free, the three single cask limited editions: The Glenlivet Fore Burn Single Cask, The Glenlivet Watercairn Single Cask and The Glenlivet Tarland Single Cask. These are set to appeal to whisky aficionados looking for a rare expression. Each single cask limited edition presents distinct taste notes and a unique opportunity to collectors to possess a piece of the Glenlivet’s legacy.

Drawn from a single sherry cask with a fruity and slight spicy finish, the Glenlivet Fore Burn Single Cask is a 19 Year Old whisky. Featuring a sweet and oaky finish, the Glenlivet Watercairn Single Cask is aged for 18 years in American bourbon casks and the Glenlivet Tarland Single Cask is bottled at cask strength for a slightly dry quality.

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  • Fabulous food, live music and too much fun! Come and be a part of Spiritz Mirchi Live BigTap Fest on 24th-25th June at JLN Stadium
#SpiritzMagazine #MirchiLiveBigTapFest #Delhi #June

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