India’s Wild Tiger Rum is beginning to roam further afield thanks to new listings in duty-free shops around the world.

Wild Tiger Rum from India is exhibiting at TFWA Asia Pacific for the first time. With the Tiger imagery capturing the fascination of Asian Travellers, and Rum being the next big thing in the world of spirits, Wild Tiger says it finds itself at the right place at the right time.

Offered as the perfect souvenir, collectable and gifting option, their Dark Rum, Spiced Rum, and Cubs Twin Pack, is working hard to grab the attention of travellers across the world. Gautom Menon, the founder of Wild Tiger shares that, “Asian travellers, especially the Chinese, love our product despite not being a typically rum-loving demographic. Their purchasing behaviour has been solely on the basis of the attractive packaging and a fascination for the Tiger symbolism.”

The “beautiful and tactile” Tiger stripe packaging is perfectly suited to grab attention in Travel Retail. Every bottle has a unique stripe pattern just like each majestic Tiger, making every bottle a unique collectable, souvenir and a great gift to take home for travellers. The recent Asia listings include King Power Thailand, EDF Vietnam, One Stop Duty Free – Labuan Malaysia, and with an imminent listing at DFS Duty Free – Changi Singapore.

The company which has been a flag bearer for smaller producers and the Rum category, aims to grow the category with their new and exciting introduction, the ‘RUMTASTIC Rum Box’ expected to launch in June. This is an exclusive collection of 20 Rum miniatures carefully curated from around the world. Featuring rums of every style and variant with strong provenance, the Rumtastic Rum Box is your passport to travel the World of Rum in a fun, engaging and experiential manner. It has already received significant pre-orders from Travel Retail Operators.

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