Scotch, the world’s favourite whisky celebrated across the globe on February 8th with a series of events to mark International Scotch Day.
This year’s celebrations taking place in over 70 countries worldwide, almost doubling the volume of last year’s inaugural celebrations and truly getting the world talking, thinking and enjoying Scotch. Large-scale events will take place in India, Mexico, The Philippines and South Africa involving consumer and media engagements.
International Scotch Day is held during the week of the birthday of one of the world’s most influential Master Blenders – Alexander Walker the son of John ‘Johnnie’ Walker who brought Scotch to the world.
People can participate by visiting their favourite bar and enjoying a Scotch with friends, or posting on social media using #LoveScotch. For those Scotland-bound, Diageo’s 12 distillery visitor centres will open their doors free of charge on 8th, 10th and 11th February to explore behind the scenes of some of the world’s most iconic Scotch whisky brands such as Johnnie Walker Blended Scotch and Glenkinchie, Talisker, Oban, Dalwhinnie and Cardhu Single Malts. Find out more below.