The organisers of this year’s London Wine Fair (LWF) have reported a “significant increase” in the number of attendees. A total of 14,250 visitors attended the 38th LWF, an increase of 17% on 2017.

The 2018 show was the first under the leadership of Hannah Tovey, who joined as head of fair in July 2017. The increase in visitor numbers has been attributed to refreshed content, with new feature areas such as The Innovation Zone, in collaboration with JF Hillebrand.

Investment in the show’s database and a completely revised marketing plan also ensured the targeted audience was “more relevant than ever”, according to the organisers.

The 2019 London Wine Fair will take place at Olympia from 20 to 22 May.

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