Penfolds Copycat’s Export License Suspended

Wine Australia has indefinitely suspended the export license for an Australian wine company, Dalefolds, after it was found selling three Penfolds lookalike wines in China, the first case of license suspension after the wine trade organization was given broader power this year to protect Australian winery’s intellectual property rights in export markets.

“Dalefold Wines has engaged in activity that aims to leverage from the reputation of another wine brand in China through causing consumer confusion,” wrote the Australian wine export regulator.

By exporting three wines from Australia that were not approved by Wine Australia, the wine company has contravened section 44 of the Wine Australia Act 2013 and the Wine Australia Regulations 2018, the trade organization explained.