William Grant & Sons ties up with Modi Distilleries to launch Grant’s in India
William Grant & Sons, the 130 year-old family run Scottish distiller, today announced a deal with Modi Distilleries Limited to bottle and launch Grant’s Blended Scotch whisky in India.
Under the terms of the deal, Grant’s Scotch Whisky will be shipped in bulk from Scotland to Modi’s distillery at Modinagar in Uttar Pradesh, where it will be bottled and packaged before being sold nationwide. The brand will initially be sold from September in Delhi, Haryana, Uttar Pradesh, Andhra, Telengana, Goa, Karnataka and Maharastra.
James Pennefather, Managing Director William Grant & Sons India Pvt Ltd, said “This marks an important next phase of William Grant & Sons’ India market entry strategy. Having already established a successful portfolio of imported premium spirits such as Glenfiddich, Monkey Shoulder and Hendricks Gin in India, we decided that this is the right time to enter local production in the market. It is the first time that William Grant & Sons has entered local production in India, so we are delighted to be partnering for this with an established local family business, Modi Distilleries.”
Abhishek Modi, Executive Director Modi Distilleries Limited, said “This association with William Grant & Sons is a natural fit for our Company, since we have already established our quality credentials with brands such as Rockford Reserve and Artic Vodka. We look forward to working with William Grant & Sons to bring its leading international brand Grant’s Blended Scotch whisky to a new audience.”
William Grant & Sons operates in India through its 100% subsidiary William Grant & Sons (India) Pvt. Ltd. With one in every three bottles of Scotch single malt whisky consumed in India coming from its portfolio, William Grant & Sons has established a strong reputation in the market for premiumisation.
Modi Distilleries is part of the Umesh Modi Group which was established in 1959 and currently produces the successful IMFL brands Rockford Reserve and Artic Vodka in a JV with the Italian spirits company Illva.
