USL initiates strategic review of selected popular brands

New Update

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Diageo-controlled United Spirits Ltd. (USL) is initiating a strategic review of its selected popular brands; continuing the strategy towards a long-term profitable growth through premiumising the company’s portfolio.

 The strategic review is expected to be completed by the end of the 2021 calendar year.

USL’s popular portfolio comprises around 30 brands and the strategic review will focus on approximately half of this portfolio by volume. This review will not include the McDowell’s or Director’s Special trademarks.