Grey Goose brings the 'Essence' of augmented reality

Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences range with an interactive Augmented Reality (AR) installation at Heathrow Airport’s World Duty Free.

When travellers stand in front of the installation, they see a virtually frosted screen. By using hand gestures they can unveil the bottles of Grey Goose’s new flavours: watermelon & basil, strawberry & lemongrass, and white peach & rosemary.

Travellers are then asked to select a flavour before the screen displays a plant-covered wall, with flowers taking an augmented 3D shape of the user; reacting to the travellers’ movements and gestures – intensifying the experience of nature. It then displays in-depth information on the new flavours, such as ingredients and the recipe, along with a QR code to Grey Goose’s website.

The campaign is currently live at Heathrow Terminal 5, until 30th April.