Pernod Ricard launches Campo Viejo Rioja wine

Pernod Ricard India brings fresh energy and vibrancy into the wine category with the launch of their Spanish wine, Campo Viejo. Pioneering the richest expression of Tempranillo grapes, Campo Viejo is the No. 1 Rioja brand in the world. Rioja is Spain’s premier wine-growing region and the native home of Tempranillo grape. The area has a long tradition of winemaking that dates back to the Roman Empire.

In an engaging evening at The Olive, Campo Viejo brought alive the ultimate Spanish wine

fiesta to Delhi’s glitterati. The city’s stiletto set jiving till the wee hours to the experimental music of the DJ along with a unique wine tasting session. The session was held at a specially curated Color Lab with different colored sections to make the guests understand how their palate works when you alter the colour of the environment. Versatile artist Bahaar Dhawan Rohatgi designed the bar as an art piece bringing alive the philosophy of ‘Live Uncorked’. Joining her, was artist Sumit Roy who created a neon installation for Campo Viejo.

Commenting on the launch, Dael Cassam Chenai, Wines Head, Pernod Ricard India, said, “We are proud to present Campo Viejo, as the latest addition to our portfolio of wines in India. For a young market, and given the Indian penchant for wines that are approachable and from the old world, debuting with two fresh, fruit-forward wines is the right strategy for us. Campo Viejo is the No.1 Rioja wine globally with over 35 million bottles sold worldwide. It is also the No. 1 Red wine in the UK. India has a great market potential and Campo Viejo is growing well around the world, so it made sense to expand into India. This as an exciting phase for us and we are confident that not only will Campo Viejo enhance our connection with the fun loving, experimenting, modern yet evolved Indian consumers, but will also set a new benchmark in the wine category in India and become our second pillar after Jacob’s Creek”

Campo Viejo makes its debut in India with two joven wine variants, a 100% Tempranillo and a Viura-Tempranillo Blanco

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