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Retailer of the Year – Silver

Retailer of the Year – Silver
  • PublishedDecember 28, 2016

The liquor showroom of Ashok T Gulrajani is one of the sought-after liquor outlets in South Delhi. The showroom makes available a huge range of liquor products under one roof.

With over 25 years experience of the liquor industry, Ashok has taken effective steps to ensure the comfort and convenience of customers. He gives his personal attention to them. The self-service facility and properly segregated display of the products of different liquor categories in the showroom help customers easily find the products they are looking for.

Thanks to the sheer size of the showroom, customers can freely move around and browse. This also makes it easy for female customers to visit the store themselves and shop around for their favourite products.

Ashok ensures that his showroom has maximum selection of brands and SKUs in all categories, which gives his outlet an edge over its competitors. The broad categorization of the products’ display in the showroom is as follows: Section for Quarts/Halves, Section for BII and IMFL brands, Strong Beer Section, Light Beer Section, Imported Beer Section, BIO Brands Section, Wine Cellar with temperature control, and Miniature Section.

The showroom’s wine cellar enables customers to browse a vast variety of wine based on the country of origin and grape varietal.

The showroom is also a listed vendor for many corporate houses. As per the industry data, it figures amongst top retailers of single malts, wines, imported beers and other premium products.

Thanks to regular upkeep, the showroom is well-maintained to welcome customers to its neat, clean and sophisticated ambience. The staff is trained from time to time to enlighten them about excise rules and regulations. The outlet’s trained and efficient staff processes maximum number of P-10 licences for customers.

Written By
Monica Tarwani

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