• Veteran journalist R K Misra says he is now fairly bonded with his drinks and brands preferences and would not switch loyalty unless he comes across a ‘deadly damsel’ who can sweep him off his feet. Until 50, drink preferences kept on changing but past fifties these have centred around whisky, vodka and beers on Sundays but only in summers. 
Being a resident of Gujarat, a dry state, Misra narrates how difficult is it to fulfil one’s craving for drinks there. However, he has an advice for new drinkers. “Learn to enjoy your drink like love, which steadily engulfs you taking over your being. And, please do not drink to get piss sodden drunk. The effervescence of the mind should soothe the frame and put you in a contented, restful mode”.
  • The proposed implementation of the Supreme Court (SC) order banning highway liquor vends from April 1 is set to create havoc for liquor business in the cities which are criss-crossed by highways, particularly national highways. Prominent among the cities, poised to face the SC order brunt, are Chandigarh and Gurgaon. 
In Chandigarh, apart from the one national highway that passes through the city, all major roads are state highways. And each liquor shop — whether in a five-star hotel, a restaurant or a vend — located on these highways is facing closure from April 1. The reason is that all these establishments fall within the 500 metre distance from state or national highways, which is the distance to be made free of liquor sale activities.
  • Proful Lall, VP – Corporate Affairs, Renew Power would go for Johnnie Walker Black Label, as Scotch has been his long-time favourite drink. Starting with black Rum – Old Monk with Coke he switched to Scotch. He is pretty much open to other spirits. He says, - ‘If he likes it, then he sees no reason to why he wouldn’t make a switch’ & he always keeps his options open.
  • Radico Khaitan has reported a decline of 18.82 per cent in its standalone net profit at Rs 19.70 crore for the third quarter of fiscal 2017, hit by demonetization, according to the company’s Q3 FY2017 results released on February 10. In the Q3 of previous fiscal 2016, Radico had posted a net profit of Rs 24.27 crore. The company’s gross sales in Q3 FY2017 stood at Rs 1,239.68 crore, up 8.09 per cent from Rs 1,146.89 crore recorded for Q3 a year earlier.

Dr. Lalit Khaitan, Chairman & Managing Director, said, “Q3 FY2017 performance was a testament to the inherent strength of our business model and brand portfolio. While demonetization had a temporary impact on our volumes and sales growth, we were able to quickly adjust to the challenging environment.
  • Naaz Suraiya, Brand Head – Kaama Impex Pvt Ltd forayed into the world of spirits only while “passing time and chilling with friends”. She somehow strangely developed the taste for not so a woman drink, Old Monk rum, and red wine as well. She tries other drinks at times, it may be cocktails or something else. She doesn’t plan to shift anywhere soon to other spirits.
  • Shobita Kadan, Director Marketing & Strategy – Impresario says - “Most people don’t realize that drinking is not just a social activity, but also a matter of personal taste. So if you loved pizza in college, but can’t think beyond sushi now – that just means you’ve evolved with time. 
In much the same way, I grew from being a beer-head to a total whisky lover, and have not looked back since!” If one doesn’t experiment, one would never find a new favourite or rediscover a familiar drink.
  • The whisky market in India is no more only for the old and the aged. The whisky consumer profile does not just consist of ages 45 and above anymore. The millennials are more than willing to give it a shot.

People from a certain age group are spending more on alcohol consumption which has now turned India into one of the most attractive markets for all alco-bev companies in the world. India is currently the largest consumer of whisky in the world and the third largest consumer of scotch. Alcohol companies are not leaving any stone unturned to ensure that they don’t slack in reaching the prospective consumer.
  • People who have been drinking wine for a few years becoming more discerning and confident in their choices.  This audience is moving away from purely fruit-driven and off-dry wines to the wines that show more complexity and that are dry.

This audience is not only limited to tier I cities anymore. Tier II cities are also showing a lot of interest in wine. For example, cities like Nagpur have thriving wine clubs. Women have an equal role in driving consumption of wine in India in both tier I and tier II cities. Indian wines no doubt is gaining incredible momentum. Giant leaps in quality, increasing availability of Indian brands and rising consumer awareness have led to a dramatic increase in the Indian wine sales pan-India. Imported wine sales are also on the rise but not at the pace of Indian wines at the moment. #wines #instagram #liquor #liquorgram #spiritzmagazine #india #magazine #whatsbrewing #igers #likeforlike

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