Adding yet another accolade to his impressive list of professional achievements, Rahul Singh, Founder and CEO of The Beer Café, has been elected as the Vice President of the National Restaurant Association of India (NRAI). The announcement was made at the Annual General Meeting (AGM) of NRAI that took place at India Nightlife Convention and Awards (INCA) in Mumbai. The Beer Café was also recognised as the ‘Best Beer Bar’ by the INCA 2017 jury panel, marking the second consecutive year that the award was won by India’s leading alco-beverage chain.
Prior to being named as its Vice President, Rahul was most recently associated with NRAI as the Honorary Secretary and led its previous Managing Committee during one of the most difficult years faced by the industry of late. He also spearheaded the battle against the Highway Liquor Ban and was instrumental in making bars on highway stretches within municipal limits legally operational once again.
The announcement marks yet another landmark in his distinguished career. Despite having been a complete outsider from a different profession and background, Rahul has carved his niche as one of the leading restaurateurs and F&B pioneers in India on the back of his entrepreneurial vision, determination, and innovativeness. He has been the driving force behind The Beer Café’s astounding success and continues to lead the company’s growth from the front.
Speaking on his appointment as Vice President – NRAI, Rahul Singh, Founder & CEO, The Beer Café, said, “To be chosen for this role by the NRAI, which is the leading organisation within the Indian restaurant industry, is a moment of great personal and professional pride for me. I hope to reciprocate the faith that the Association has shown in me by leveraging my knowledge, skills and experience towards driving the industry’s continued growth and success.”
National Restaurant Association of India (NRAI) was founded in 1982 and since has been the leading association of the Indian restaurant industry. Headquartered at New Delhi, it represents more than 1 lakh restaurants and an industry valued at $4 billion, and also counts suppliers and educational institutes in its pan-India value chain. The Association represents interests of its members by offering advisory, training, and research services, as well as by organising industry events.
“The Beer Café has been amongst the pioneers of casual, inviting neighbourhood spaces in India. That it has been named as the ‘Best Beer Bar’ by the INCA jury panel for the second year running just goes to underline the strong growth trajectory that it has been on since its inception. Innovation and superior consumer experiences have played a key role in establishing The Beer Café’s domain leadership, and we will continue to build on our performance to give our patrons more reasons to cheer in the future,” Rahul added, speaking on The Beer Café’s win at the INCA 2017.
INCA is the first-ever platform specifically designed to experience, celebrate, and recognise the providers of nightlife entertainment in India. It aims to establish itself as the first mover in the category, with a long-term commitment from trade bodies creating a revolution. Being one of the largest revenue and employment generators in the service industry, INCA endeavours to promote accessibility, ideation, cross-pollination, and development of a mutually-inspiring community within the nightlife entertainment space.
About The Beer Café
The Beer Café is India’s largest alco-beverage service chain. It is the only café in India with a range of 50 different varieties of beer from across 20 countries in the world and largest collection of draught beers.
The brand is looking to add to its current array of 35 outlets across 12 cities, targeting 150 operational outlets by 2022. The Beer Cafe now plans to launch its services on a global level and is looking to soon introduce its own brand of beer. The Beer Café leverages technology to improve, enhance, and augment its customer experience and foster better customer relationships. It has rolled out its own app, allowing its customers seamless access to latest updates, friend connections, event listings, menu updates, and promotions. Other innovative products, like BeerOsphere and Pour-Your-Own-Beer, have also been launched to further elevate the love for the brew to another level. The Beer Café also offers a co-working solution to emerging entrepreneurs under Brew Works.