Spread the love

For a fourth year in a row, Olives from Spain targets India as a key market for international promotional campaigns. This time it starts the new Campaign in India hosting a Kitty Party for Delhiites ladies and foodies, food bloggers and journalists with curiosity for Spanish olives flavoured with Indian spices and Indian food with the twist of Spanish olives in them.

(19.09.2017) To celebrate its 4th year of activities in India as well as to celebrate having a new celebrity Chef on board, the Promotional Campaign by olives from Spain has started its activities this year hosting a Kitty Party to interact with a group of ladies, food bloggers and journalists, to show them how olives can play an important role in their cooking and snacking.

Chef SaranshGoila – a passionate traveller, who has hosted India’s biggest food travelogue show ‘Roti, Rasta aur India’ and set a record in Limca Book of Records, 2014, of being the first Indian chef to travel 20,000 kms by road in 100 days to discover India’s rich food heritage and its history – explained to the Kitty Party guests why he has decided to join the Promotional Campaign of olives from Spain in India as the new Brand Ambassador.

Chef SaranshGoilawelcomed guests in Villa Serenity in New Delhi with marinated and pickled Spanish olives with Indian spices and condiments. After a chatting tea time with the Chefsavouring olives paired with some refreshments, he held an interactive Masterclass where he cooked a delicious and vegetarian Jackfruit biryani with black and green Spanish olives giving the dish a juicy appetizing twist, and Mustard prawns with a green olive rice poha making it an even more delicious dish for non-veg visitors. Guests indulged in enjoying these dishes after learning how they do have to be prepared.

When he came to discover Mediterranean gastronomy and the products produced in the Mediterranean region he discovered a very versatile product: the olives varieties available in Spain.

‘I saw that in Spain olives are a common snack to accompany drinks. When I tried them and sensed its flavour and texture it came to my mind that this product could fit into our Indian gastronomy and that it could enhance and give a new twist to some of our preferred traditional dishes. I also realized that they accommodate very well the flavor of different spices. InSpain, I saw how they are flavoured with lemon juice and herbs such as rosemary and thyme, and I was also fascinated by the large diversity of stuffed olives available there.’

Guests commented that they find Spanish ‘olives taste really nice and fresh,’ while others just exclaimed ‘yummy!’ when asked about their opinion. Some visitors also highlighted that the value the nutritive and low calories aspect of the Spanish olives’

Spain is the world leader in table olive production. It exports olives to more than 120 countries, representing 40% of the global market. The main markets for Spanish olives are the USA, Italy, Germany and France. Since 2007, Olives from Spain has targeted other potential markets. India has been identified as a country where consumption is steadily increasing. To continue with this positive trend, this campaign is focused on presenting ideas for integrating olives into the Indian diet. It also focuses on sharing the nutritional benefits and the importance of olives in the Mediterranean diet, which is listed as an Intangible World Heritage by UNESCO.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Let the light of the lamps brighten your life,
And give you success and guidance to walk towards your dreams.Wishing you a prosperous Diwali.
  • Anthony Wills, managing director of Kilchoman Distillery is known for its fine blend of single malts across the globe. He says that the Indian drinker loves peated whiskies. As for the Indian single malts, he says that the Indian market is growing at over 20% every year. With more global exposure and overseas travel, the Indian customer is looking for new and interesting brands to enhance his taste rather than to get drunk.

With greater awareness of premium products, including single malts, the urban people are also drinking less and better.  As for availability and growth in the Indian market, Anthony's brands are available in Travel retails like  the  Vault  Collection  counters at International Duty Free shops in Chennai, Bangalore and Delhi.

#SpiritzMagazine #SingleMalts #InterestingBrands #TravelRetail
  • Labrodog Blended Scotch whisky has been declared as the “Emerging brand of the year” in the recently conducted event Goa State Best Brands Awards, organized by Dewan Mehta Foundation. This year the competition was greatest in its history, having more entries than ever where winners represented some of the finest products from around the country. 
The honor highlights the Cheers Group’s commitment to premium products throughout their portfolio of Scotch whiskies and Premium Indian whiskies which makes it standout amongst the most awarded alcobev company in the country.

#SpiritzMagazine #ScotchWhiskies #PremiumIndianWhiskies #AlcobevCompany
  • Rampur Indian Single Malt (RISM) produced by Radico Khaitan Ltd has been awarded gold medal at the Monde Selection 2017. Ever since 1961, Monte Selection has been evaluating, testing and awarding a large number of consumer products with its remarkable quality label. It brings seventy specialists from all over the world to taste and test products in an independent way. RISM is available in more than a dozen countries including USA, Canada, UK, Germany, UAE, Hong Kong, New Zealand, Ghana etc. and many new markets in the rest of the world are being opened. 
#SpiritzMagazine #RISM #SingleMalt
  • Silvestris, from Gratavinum, has been chosen as one of the thirty best natural wines in the world by Decanter magazine. The declaration was made on the basis of blind tasting of natural wines, organized in January 2017, with over a hundred distinct wines from around the globe participating. The three eminent wine specialists- Simon Woolf, the honor winning English wine and beverages author; Sarah Jane Evans, an honor winning writer who is additionally the co-seat of Decanter World Wine Awards; and Andrew Jefford, the editorialist for Decanter.com were responsible for the wine assessment. They selected their top 10 natural wines after tasting 122 wines from all over the world. 
#SpiritzMagazine #NaturalWines #WineAssessment #Silvestris
  • A leading player in the international wines and spirits business in India, Aspri Spirits, organized a women only exclusive sit-down dinner in honor of Andrea Freeborough, Cellar Master, Nederburg recently, in Mumbai. Set in the elegant Olive Bar & Kitchen, Mumbai, the lavish specially came up with four-course wine along with Chef Rishim Sachdeva’s menu blended perfectly with ‘Nederburg the Winemasters’ wines. In the ideal setting of dinner, Andrea Freeborough interacted with visitors and took them through a delightful history of the brand, the process of making wines, their best-seller wines and much more. 
#SpiritzMagazine #NederburgWines #AspriSpirits #WineMaking
  • Baptiste Loiseau marked the history by becoming the Cognac’s youngest cellar master three years ago. The 34-years cellar master from the Cognac region is very passionate about the region, products and its terroir. 
This young legend performed the dual task of maintaining the tradition while innovating at the same time. He first created Carte Blanche à Baptiste Loiseau, the exclusive limited edition that has been created last year for the House of Remy Martin and available at Duty Free stores worldwide. The second Carte Blanche is to be launched in October this year as a preview, in the United States.

#SpiritzMagazine #CellarMaster #CarteBlanche
  • In the world of wines, Burgundy is the famous wine produced from the lush eastern France. Mumbai-based Wine Park has brought a range of high quality Burgundies from the label Vincent Girardin in India. 
The addition of Burgundy wines has improved the impressive portfolio at Wine Park— both from old and new wine worlds. The Vincent Giradin Labels in India include 2014 Bourgogne Cuvée Saint-Vincent Blanc, 2011 Chasagne-Montrachet Premier Cru Morgeot, 2012 Meursault Premier Cru Genevrières, 2013 Puligny-Montrachet Premier Cru Les Referts among many others. 
#SpiritzMagazine #WinePark #Burgundies #WineWorld

Follow Us on Instagram