Spread the love

Sophia Sinha, Senior Marketing Manager, Moët Hennessy India

It has been an exciting two years for Sophia Sinha, Senior Marketing Manager, Moët Hennessy India. Having been with the sparkling wine brand Chandon from the beginning of its journey, she says she is “very excited to see the demand grow with each passing year — and grow in double digits”. Sinha says Chandon has broken all myths about sparkling wines produced in India and helped the category grow. “New players coming in always benefit the segment and it is exciting to watch other brands doing more within the bubbles market,” she says.

Chandon sold 18,000 cases of bubbly in 2016, which gives Sinha a reason to be “very bullish about our products”. She is quick to add, though, that “we still have a long way to go and many more consumers to recruit into the Chandon culture”. Chandon Brut and Rosé — the variants of the bubbly in the market are available across 19 key cities in India and also in Sri Lanka, Nepal and very soon in Bhutan. Apart from the two, Chandon has just launched its innovation, Chandon Délice, in Mumbai, and it will be available in four other markets in the country by the end of the year. Mumbai, Delhi and Bangalore, according to Sinha, are the three key cities driving consumption, with Kolkata, Pune, Gurgaon and Goa showing excellent potential.

Describing the three variants, Sinha says: “The Chandon Brut, which is our HERO, is the bold and elegant expression of the bubbly, which is perfect to have on any occasion. Whenever and wherever a bottle of Chandon Brut is opened, the party starts.

“The Chandon Rosé is the PRECIOUS. It is the sophisticated and delicate expression of Chandon that  is  perfect  for  any special occasion. Open a bottle of Chandon Rosé with someone dear to start the romance.

“And finally, our new baby, Chandon Délice, is the VERSATILE. It is the fresh and relaxed expression of Chandon. Have it chilled, with ice, or add a slice of orange – have it any way you like; you don’t need an occasion to come live the Délice-ious life!” Sinha says the company is particularly excited about the Délice launch.

“We look forward to seeing how Indian consumers react to this versatile product made with locally sourced Chenin  Blanc  and  Chardonnay grapes,” says Sinha. “Délice is an irreverent expression that we believe is set to change the manner in which India enjoys its sparkling and still wines.” This Chandon variant, Sinha informs  us,  is  “a  major  focus  area to drive recruitment”. She adds: “We believe in innovation and may come up with something special in the future yet again, but as of now we want to focus only on these three expressions of Chandon India.”

Sinha says it is unfortunate that consumers in the past didn’t perceive Indian sparkling wine to be world class, but  over  the  past  three  years  since the Chandon launch, “I have seen the market grow and more consumers become open to drinking bubbly – especially now that it is of high quality and affordable”. The ‘Chandon Culture’ and the brand platform, ‘The Party Starter’,  are  helping  the  brand  break the stereotype of a sparkling wine being consumed  only  at  “celebrations”.  As she puts it, “At Chandon we believe every day and each moment is a party when you get together with friends and open one of our bottles. We are The Party Starter!”

On the growing competition in the domestic  sparkling  wine  category, Sinha takes a broad-minded view. “I think there is a place in the market for every brand to present its expressions and work towards building a conducive ecosystem,” Sinha says. “The entry and

 “The entry and growth of different brands of sparkling  wines  only helps   grow   the   pie and  that  for  us,  is  a good thing. And if one player   can   innovate and help stereotypes, benefits all o is an exciting be in this ma growth of different bran wines only helps grow t for us, is a good thing. player can innovate and stereotypes,   then   it   benefits all others. It is an exciting time to  this market.”

Sinha emphasises th is  “a  vibrant,  young   b targets   consumers    b those  who  are  wine   l want to bring more  pe world of Chandon,” she consumers are  very  w and now thanks  to soc travelling, they can choo they associate with and Like I said before, we b the pie of  the sparkling by escpanding the brand Chandon in India.”

Unlike the others interviewed in this series, Sinha believes that quality — consistent quality — and not pricing is the most important factor determining consumer   purchase   decisions.   “All our three variants are created with utmost   precision   and   extreme   care by our wine makers who bring years of   experience   to   the   table,”   says Sinha,  adding  that  consistent  quality must be complemented by a constant brand connect driven by programmes created to cater to different moments of consumption.

Sinha  bubbles  over  with  optimism for the sparkling wine category. In the past three years, Chandon India has won many accolades in international platforms, such as the Champagne and Sparkling Wine World Championships 2016, where it won a bronze for both the Brut and Rosé. At Decanter H with 83 points each.

“At the end of the day,” consistency in quality. And t wine makers who create ma my consumers. It is always a

The  changing  market  c Indian consumers, especially connected and well-travelled. experiences and to brands t or  the  expected.  “Chandon considered to be a part of a say we are slowly but surely the product you create, the c marketing you do, which we culture.”

Dwelling deeper into the Chandon India, Sinha zeroes successes:

  1. The sleeved bottle in 2016), which broke t wine industry in India.
  2. The Party Starter ant an innovative way to u consumers. Bringing about creating a dig did extremely succes
  3. The Chandon  Délice into a Treasure Hunt digital  influencers,  f that showcased sev creating food inspired But breaking traditional,marketing wines must alwa and must engage consumers result in generating the desir

The  three  principles  ce marketing effort, according to

  • Relevance: Does this Why do you need it?
  • Requirement: What achieve? How will it ROI?
  • Consistency: Is this organisation’s quality it  meet  expectatio internal? How do we mensure consistency?












  • Let the light of the lamps brighten your life,
And give you success and guidance to walk towards your dreams.Wishing you a prosperous Diwali.
  • Anthony Wills, managing director of Kilchoman Distillery is known for its fine blend of single malts across the globe. He says that the Indian drinker loves peated whiskies. As for the Indian single malts, he says that the Indian market is growing at over 20% every year. With more global exposure and overseas travel, the Indian customer is looking for new and interesting brands to enhance his taste rather than to get drunk.

With greater awareness of premium products, including single malts, the urban people are also drinking less and better.  As for availability and growth in the Indian market, Anthony's brands are available in Travel retails like  the  Vault  Collection  counters at International Duty Free shops in Chennai, Bangalore and Delhi.

#SpiritzMagazine #SingleMalts #InterestingBrands #TravelRetail
  • Labrodog Blended Scotch whisky has been declared as the “Emerging brand of the year” in the recently conducted event Goa State Best Brands Awards, organized by Dewan Mehta Foundation. This year the competition was greatest in its history, having more entries than ever where winners represented some of the finest products from around the country. 
The honor highlights the Cheers Group’s commitment to premium products throughout their portfolio of Scotch whiskies and Premium Indian whiskies which makes it standout amongst the most awarded alcobev company in the country.

#SpiritzMagazine #ScotchWhiskies #PremiumIndianWhiskies #AlcobevCompany
  • Rampur Indian Single Malt (RISM) produced by Radico Khaitan Ltd has been awarded gold medal at the Monde Selection 2017. Ever since 1961, Monte Selection has been evaluating, testing and awarding a large number of consumer products with its remarkable quality label. It brings seventy specialists from all over the world to taste and test products in an independent way. RISM is available in more than a dozen countries including USA, Canada, UK, Germany, UAE, Hong Kong, New Zealand, Ghana etc. and many new markets in the rest of the world are being opened. 
#SpiritzMagazine #RISM #SingleMalt
  • Silvestris, from Gratavinum, has been chosen as one of the thirty best natural wines in the world by Decanter magazine. The declaration was made on the basis of blind tasting of natural wines, organized in January 2017, with over a hundred distinct wines from around the globe participating. The three eminent wine specialists- Simon Woolf, the honor winning English wine and beverages author; Sarah Jane Evans, an honor winning writer who is additionally the co-seat of Decanter World Wine Awards; and Andrew Jefford, the editorialist for Decanter.com were responsible for the wine assessment. They selected their top 10 natural wines after tasting 122 wines from all over the world. 
#SpiritzMagazine #NaturalWines #WineAssessment #Silvestris
  • A leading player in the international wines and spirits business in India, Aspri Spirits, organized a women only exclusive sit-down dinner in honor of Andrea Freeborough, Cellar Master, Nederburg recently, in Mumbai. Set in the elegant Olive Bar & Kitchen, Mumbai, the lavish specially came up with four-course wine along with Chef Rishim Sachdeva’s menu blended perfectly with ‘Nederburg the Winemasters’ wines. In the ideal setting of dinner, Andrea Freeborough interacted with visitors and took them through a delightful history of the brand, the process of making wines, their best-seller wines and much more. 
#SpiritzMagazine #NederburgWines #AspriSpirits #WineMaking
  • Baptiste Loiseau marked the history by becoming the Cognac’s youngest cellar master three years ago. The 34-years cellar master from the Cognac region is very passionate about the region, products and its terroir. 
This young legend performed the dual task of maintaining the tradition while innovating at the same time. He first created Carte Blanche à Baptiste Loiseau, the exclusive limited edition that has been created last year for the House of Remy Martin and available at Duty Free stores worldwide. The second Carte Blanche is to be launched in October this year as a preview, in the United States.

#SpiritzMagazine #CellarMaster #CarteBlanche
  • In the world of wines, Burgundy is the famous wine produced from the lush eastern France. Mumbai-based Wine Park has brought a range of high quality Burgundies from the label Vincent Girardin in India. 
The addition of Burgundy wines has improved the impressive portfolio at Wine Park— both from old and new wine worlds. The Vincent Giradin Labels in India include 2014 Bourgogne Cuvée Saint-Vincent Blanc, 2011 Chasagne-Montrachet Premier Cru Morgeot, 2012 Meursault Premier Cru Genevrières, 2013 Puligny-Montrachet Premier Cru Les Referts among many others. 
#SpiritzMagazine #WinePark #Burgundies #WineWorld

Follow Us on Instagram