Food & Hotel Asia (FHA) and ProWine Asia (PWA) (Singapore) opened their doors on April 24th  to usher in industry professionals looking to access an international showcase of food and hospitality, as well as wines and spirits products, equipment and solutions.

Guest-of-Honour,  Dr Koh Poh Koon, Senior Minister of State for Trade and Industry, graced the opening ceremony for FHA2018 and PWA 2018. Also in attendance as special guests were several world leaders, including Vietnam’s Deputy Minister for Agriculture Tran Thanh Nam, and Poland’s Minister for Agriculture, Krzysztof Jurgiel.

Tens of thousands of visitors from around the globe will surge the halls of FHA and PWA 2018 throughout the events’ four-day staging. As the largest to date, visitors can experience a multitude of world-class exhibits from 3,500 international food, drinks and hospitality exhibitors across 120,000 sqm at FHA, alongside 300 international wines and spirits exhibitors across 7,500 sqm at PWA 2018.

Trade professionals attending FHA2018 have indicated an estimated sourcing budget of US$ 11 billion1.

PWA2018_opening_Dr Koh, and Mr Reinhard

As Singapore’s longest-running and Asia’s most comprehensive international food and hospitality mega trade event, FHA has grown from occupying a small hotel car park in 1978 to spanning two venues at Singapore Expo and Suntec Singapore, housing the biggest ever industry congregation today.

“This edition of FHA – [40 Years] is extremely special to us. The sheer increase in space, support of stalwart exhibitors and growing interest from attendees are testaments to FHA’s four-decade transformational journey. Today, we are irrevocably recognised by industry for being always on the forefront of latest innovation – for the industry,” said Mr. Rodolphe Lameyse, Project Director, Food & Hospitality, UBM, organiser of FHA and co-organiser of PWA.

PWA2018_opening_Champagne Lounge_Dr Koh, and Mr Marius Berlemann

“FHA is an event that ignites the six senses – taste, sight, touch, smell, sound, and the last, the business sense. I’m very excited to welcome everyone to join us at Expo and Suntec to celebrate the event’s 40th anniversary, and together we take our six senses on a phenomenal journey to behold some of the world’s best tastes and innovations that are driving the food and hospitality industry of tomorrow.”

61 local and overseas group delegations will attend FHA, their presence a true reflection of its reputation as the preferred event in the region for the industry it serves.

For PWA, now into its second edition, the specialist trade fair comes under the banner of the highly successful ProWein World series, which is based on the know-how and expertise that has made ProWein Düsseldorf the world’s leading trade fair for wine and spirits for more than two decades.

“PWA 2018 has seen significant growth in terms of the range of exhibitor profiles and trending wines and spirits profiles. This year we welcome first time participation from Croatia, stronger presence from regions such as Chianti, Rioja and Catalonia, and even the participation of Asian wineries, alongside sustainable, organic and biodynamic wines,” said Ms Beattrice J. Ho, Project Director, Messe Düsseldorf Asia, co-organiser of PWA 2018.

“We believe there is great synergy and value for both exhibitors and visitors in co-locating with FHA, from creating opportunities for investment to knowledge transfers and are very excited for what future editions of PWA can become.”

Bringing deeper insights and value

For exhibitors, FHA delivers the quality buyers and to visitors, it is the best place to catch the latest game-changer products. However the event is more than simply a mega trade show. With the food and hospitality market constantly evolving, businesses need to be agile to keep up with new concepts, and consumers’ demand for fresh experiences. In collaboration with Euromonitor International, FHA today unveiled an Industry White Paper titled “Smart Innovations Transforming the Food and Hospitality Landscape by 2020”. The report provides a unique insight into major disruptors impacting the industry, such as megatrends of how developed market consumers are trading down on everyday commodities to trade up on experiences, and are increasingly choosing industry concepts that match their ethical values.

Furthermore, four key tracks at the FHA International Conference and 50 complimentary workshops and activities spread across the two venues will offer participants with unbeatable value to business matching, skills upgrade, and industry discourse.

While for sommeliers, bartenders and industry specialists, PWA 2018 includes a series of seminars on the flourishing tropical viticulture in Southeast Asia, how to detect aromas in whiskey, and understanding craft beer. Additionally, there will be the first-ever running at an exhibition, of the Wine & Spirit Education Trust (WSET®) Level 1 Award course in Wines.

Benchmarking new business innovation

FHA and PWA also serve as a springboard for many companies, from startups to established brands, to expand their footprints in the region and around the world. Innovative products and solutions, along with new technologies set to disrupt the industry and transform businesses are featured across the two venues.

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