Ashish Mishra
Sr. Vice President, Mamaearth
Will go for preferred brands
Preferred products/brands:
Any single malt like Glenfiddich, Glenlivet, Glenmorangie,Aberlour, etc
Preferred price range:
Brands matter to us more
Monthly budget for liquor:
Ranges from Rs 30,000 to Rs 40,000
During the lockdown
Availability of preferred brands:
We didn’t get, but were lucky to get Rockford and Teacher’s.
Alcohol intake frequency:
Almost daily
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
No
Alternative brands available at the shop:
Have not looked for any replacement
After cess is removed, status of availability of preferred brands:
Available. We will always go for our preferred brands
Shikha Mishra
Owner of Crawo’s
Brands which matter
Preferred products/brands:
Single malts, Bira, Kingfisher, wines from Fratelli
Preferred price range:
It has been always the brands which matter to us
Monthly budget for liquor:
Depends, but ranging from Rs 20,000 to Rs 25,000. Sometimes it is more also
During the lockdown
Availability of preferred brands:
We didn’t get, but were lucky to get Rockford and Teacher’s.
Alcohol intake frequency:
Almost daily
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
No
Alternative brands available at the shop:
Have not looked for any replacement
After cess is removed, status of availability of preferred brands:
Available. We will always go for our preferred brands
Ankit Gautam
Fitness Expert
Explored alternate options too
Preferred products/brands:
Budweiser, Tuborg, Johnnie Walker Red Label, Jack Daniel’s and 100 Pipers
Monthly budget for liquor:
Rs 3000-4000
During the lockdown
Availability of preferred brands:
No. Had to buy Kingfisher and Golfer Shot
Alcohol intake frequency:
Once a week
After reopening
Availability of preferred brands:
Not up to 2 weeks
Impact of higher prices on buying choices:
Yes
Alternative brands available at the shop:
Black Dog and Blenders Pride
After cess is removed, status of availability of preferred brands:
Available and I would now go back to my preferred brands, but at the same time would also explore alternate brands like Black Dog and Blenders Pride
Harpreet Singh Parmar
Lounge and Bar Hospitalities & Parmar Constructions
Stock and barter saved the day
Preferred products/brands:
Kingfisher Ultra, Budweiser, Chivas Regal, Ballantine
Preferred price range:
Around Rs 1500 to 2000
Monthly budget for liquor:
Rs 10,000 to Rs 15,000
During the lockdown
Availability of preferred brands:
I had some stock and bartered with friends too
Alcohol intake frequency:
Twice or sometimes thrice a week
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
They have not impacted my buying choices
Alternative brands available at the shop:
Have not looked for any replacement
After cess is removed, status of availability of preferred brands:
Available. Buying them from liquor shops
Manish Kukreja
Group Head – Corporate Sales, Radio City
Had stocks of preferred brands
Preferred products/brands:
Single Malts or Gold Label
Monthly budget for liquor:
Rs 10,000 or slightly above
During the lockdown
Availability of preferred brands:
I had my stocks with me
Alcohol intake frequency:
Once a week
After reopening
Availability of preferred brands:
I didn’t even try to get in the first 10 days as it was maddening chaos at the liquor shops
Impact of higher prices on buying choices:
Not at all
Alternative brands available at the shop:
I had stocks of my preferred brands. For beer I tried, but didn’t get the preferred brand, so didn’t purchase
After cess is removed, status of availability of preferred brands:
No
Himanshu Arora
Bussiness Head Shellz Overseas Pvt. Ltd.
Choices over prices
Preferred products/brands:
Jack Daniel’s, Johnnie Walker Black Label, Glenfiddich & Glenlivet
Preferred price range:
Around Rs 3000 to 5000
Monthly budget for liquor:
Around Rs 8000 to Rs 10000
During the lockdown
Availability of preferred brands:
No
Alcohol intake frequency:
8 to 10 units every weekend
After reopening
Availability of preferred brands:
Not available. I had to purchase Black Dog, Ballantine & Tuborg Beer
Impact of higher prices on buying choices:
No impact on my buying choices
Alternative brands available at the shop:
I tried alternate brands
After cess is removed, status of availability of preferred brands:
Available. Wouldn’t go for any alternate brands now
Nitin Gupta
Managing Partner Jyoti Enterprises
Not experimented
Preferred products/brands:
Johnny Walker Black label & Red Label, Kingfisher Ultra
Preferred price range:
Around Rs 1500 to 2000
Monthly budget for liquor:
Rs 10,000 to 15,000
During the lockdown
Availability of preferred brands:
No. However, my friends pooled in with my preferred stock
Alcohol intake frequency:
Twice a week
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
Have not experimented with new brands
Alternative brands available at the shop:
No
After cess is removed, status of availability of preferred brands:
Available. I am now buying and also giving back to my friends
Anshum Grover
Director Rise to Shine Event
Higher prices didn’t impact my choice
Preferred products/brands:
Chivas Regal, Jameson, Bombay Sapphire, Kingfisher
Monthly budget for liquor:
I am a social drinker
During the lockdown
Availability of preferred brands:
No
Alcohol intake frequency:
It was a rare occurrence
After reopening
Availability of preferred brands:
Not all preferred brands were available initially
Impact of higher prices on buying choices:
Not at all
Alternative brands available at the shop:
Have not found necessary to visit liquor store
After cess is removed, status of availability of preferred brands:
Not influenced my choice of brands
Bhanu Pratap Singh
Technical Lead in an MNC
Beer as the alternative
Preferred products/brands:
VAT69, Black Dog and JW Green Label
Preferred price range:
Rs 2500
Monthly budget for liquor:
Rs 1500 – Rs 3000
During the lockdown
Availability of preferred brands:
No.
Alcohol intake frequency:
Had alcohol only once during the lockdown period
After reopening
Availability of preferred brands:
I didn’t get a chance to try
Impact of higher prices on buying choices:
Yes
Alternative brands available at the shop:
I preferred to have beer
After cess is removed, status of availability of preferred brands:
I will stick to my preferred brand but try to have it occasionally rather than frequently
Ravi Sethi
Executive Director Fashion Terminal
Had to explore alternate brands
Preferred products/brands:
Teacher’s 50 or Jim Beam
Monthly budget for liquor:
Maximum Rs7000 to Rs 9000
During the lockdown
Availability of preferred brands:
No.
Alcohol intake frequency:
Twice a week
After reopening
Availability of preferred brands:
Not available. Had to go for Teacher’s Highland or Black Dog 8 Years
Impact of higher prices on buying choices:
Yes, it impacted
Alternative brands available at the shop:
No
After cess is removed, status of availability of preferred brands:
Tried alternate brands like Rockford
Rajesh Painuly
Entrepreneur (Microfinance)
Stick to my favourite brands
Preferred products/brands:
Chivas Regal, Black Label
Preferred price range:
Rs 3000 to Rs 7000
Monthly budget for liquor:
Rs 15,000
During the lockdown
Availability of preferred brands:
I had the stock with me and still have
Alcohol intake frequency:
Twice a week
After reopening
Availability of preferred brands:
I had the stock with me and still have
Impact of higher prices on buying choices:
I did not go to liquor shop. If I had to go it might have
Alternative brands available at the shop:
No
After cess is removed, status of availability of preferred brands:
I will stick to my favourite brands
Amit Mehndiratta
Sr. Manager in an MNC Dealing with FMCG
I go for my preferred brands
Preferred products/brands:
Kingfisher Ultra, Bira White wines
Preferred price range:
Rs1000 per bottle. For wines it is about 800-1000 per bottle
Monthly budget for liquor:
Depends, but ranging from Rs 2500-Rs 5000 approximately
During the lockdown
Availability of preferred brands:
Yes
Alcohol intake frequency:
Once a week 2-3 times a week
After reopening
Availability of preferred brands:
Yes, most of the brands are available
Impact of higher prices on buying choices:
No
Alternative brands available at the shop:
Didn’t look for them
After cess is removed, status of availability of preferred brands:
I will stick to my preferred brands
Shanon Malhotra
DJ
Only go for my preferred brands
Preferred products/brands:
Jagermeister, JW Gold Label, Monkey Shoulder, Bira
Monthly budget for liquor:
Rs 30,000-Rs 35,000
During the lockdown
Availability of preferred brands:
Yes
Alcohol intake frequency:
Very less as I was running out of stock at home and shops were closed
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
Yes
Alternative brands available at the shop:
No
After cess is removed, status of availability of preferred brands:
I will stick to my preferred brands
Aditya Sharma
Hotelier
Professing brand loyalty
Preferred products/brands:
Monkey shoulder, Chivas, Rampur and how can I forget Glen…
Monthly budget for liquor:
Rs 2 lakh and higher till I lose all my senses
During the lockdown
Availability of preferred brands:
No
Alcohol intake frequency:
Usually on social occasions and weekends. During lockdown everyday was a weekend till my stocks ran out
After reopening
Availability of preferred brands:
No
Impact of higher prices on buying choices:
No, I don’t mess up with my preferred choice
Alternative brands available at the shop:
No
After cess is removed, status of availability of preferred brands:
Loyal to my preferred brands
Shivam Srivastava
Senior manager – Kotak Mahindra Bank
Will try alternate and preferred
Preferred products/brands:
Kingfisher ultra & Heineken
Preferred price range:
Rs120-180
Monthly budget for liquor:
Rs 2000-3000
During the lockdown
Availability of preferred brands:
No
Alcohol intake frequency:
Twice a month
After reopening
Availability of preferred brands:
Not easily
Impact of higher prices on buying choices:
Yes
Alternative brands available at the shop:
Budweiser
After cess is removed, status of availability of preferred brands:
Will try both alternate and preferred
Pankaj Pachouli
Sr.Mgr Product Development Mochiko Shoes Pvt Ltd.
From Heineken to Bad Monkey
Preferred products/brands:
I am beer connoisseur. Heineken, Budweiser, Carlsberg
Preferred price range:
Rs120-180
Monthly budget for liquor:
Not fixed, it varies
During the lockdown
Availability of preferred brands:
No
Alcohol intake frequency:
Twice a month
After reopening
Availability of preferred brands:
No
Impact of higher prices on buying choices:
Yes
Alternative brands available at the shop:
Tried alternative brands like Yavira, Bad Monkey
After cess is removed, status of availability of preferred brands:
It did. Will go back to my preferred brands, but added Bad Monkey in my preferred list
Vinay Kapoor
Managing Director Radianz
Will vote for preferred brands
Preferred products/brands:
Jack Daniel, Johnnie Walker Black label, King Fisher Ultra, Bira wheat
Monthly budget for liquor:
Rs 6000-10000
During the lockdown
Availability of preferred brands:
No, whatever was available I bought
Alcohol intake frequency:
Once a week
After reopening
Availability of preferred brands:
Somewhat, not all of my preferred brands
Impact of higher prices on buying choices:
No
Alternative brands available at the shop:
Black Dog, Godfather beer, Tuborg beer
After cess is removed, status of availability of preferred brands:
Will go back to my preferred brands
Tarun Sharma
Proprieter Rainbow sales
Prices affected choices
Preferred products/brands:
Carlsberg (elephante) and Kingfisher Ultra beers, 100 Pipers, Antiquity and occasionally Jack Daniels, Blackdog, Chivas Regal
Preferred price range:
On regular days the price range is Rs 800-1200 And on occasions Rs 1400-2000
Monthly budget for liquor:
Not fixed. Somewhere around Rs 10,000
During the lockdown
Availability of preferred brands:
I had my stock
Alcohol intake frequency:
Twice a week. Affected due to non-availability of Brands
After reopening
Availability of preferred brands:
No
Impact of higher prices on buying choices:
Higher prices and initial rush at liquor vends did affect
Alternative brands available at the shop:
Tried some interesting brands – Blender’s Pride, Signature and Jordy’s Bar
After cess is removed, status of availability of preferred brands:
Moved back to preferred brands. Loved Jordy’s Bar as an alternative for its taste
Rupinder Ahluwalia
Entrepreneur, Millionaire Foods
Black Label was worth waiting for
Preferred products/brands:
Johnnie Walker’s Black Label
Preferred price range:
Rs 2500
Monthly budget for liquor:
Around Rs12,000-15,000
During the lockdown
Availability of preferred brands:
Black Label was worth the wait
Alcohol intake frequency:
2-3 times a week
After reopening
Availability of preferred brands:
Yes
Impact of higher prices on buying choices:
Higher prices has not influence my choices
Alternative brands available at the shop:
Have not looked for any replacement
After cess is removed, status of availability of preferred brands:
Available, but I would go for my preferred brands