Alert UP government's initiative to make Mahakumbh-2025 liquor free UP’s Chief minister Yogi Adityanath has declared that the sale of meat and liquor would be prohibited within the traditional boundaries of Prayagraj, during the Mahakumbh-2025. By Spiritz Desk 10 Oct 2024
Stories Dewar’s unveils "Here’s to the Story" Dewar’s has launched a global marketing campaign titled "Here’s to the Story," emphasising that life's true richness lies in experiences, not material possessions. The campaign is designed for life explorers; By Spiritz Desk 09 Oct 2024
Stories Longitude 77 now passes through Punjab Longitude 77, the first-ever Indian single malt from the house of Pernod Ricard India, is set to strengthen its roots in the Indian market with its launch in Punjab. By Spiritz Desk 08 Oct 2024
Stories BAI appoints Deepaknath as DDG Brewers Association of India (BAI) has appointed Deepaknath PJ as its Deputy Director General, with effect from 10th October 2024. Deepaknath would be based out of Bengaluru and would drive public policy advocacy for the Indian beer industry in the south and west regions of India, besides coordinating some pre-designated pan-India initiatives. He has a strong background in beer and public policy advocacy and is a strong self-starter. He has proven skills in leading advocacy campaigns By Spiritz Desk 08 Oct 2024
Stories City Series from Indri for travel retail Piccadily Agro Industries Limited, the makers of the much awarded and 1st triple cask Indri single malt, has announced the launch of its first travel retail exclusive ‘City Series’ with the debut Oloroso-Sherry single cask expression, exclusively crafted for Bengaluru Duty Free. By Spiritz Desk 08 Oct 2024
Alert MP set to amends heritage liquor policy The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. Amendments have been approved by the state Cabinet committee. By Spiritz Desk 08 Oct 2024
Stories Bhoomi Pujan of Pernod's malt distillery project in Nagpur Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia, which is to be situated in Butibori, Nagpur. By Spiritz Desk 07 Oct 2024
Alert Liquor outlets in AP to increase According to the new liquor policy of the Andhra Pradesh government, from next week, 331 new private liquor outlets will be introduced in the undivided Visakhapatnam district. By Spiritz Desk 07 Oct 2024
State Policy Liquor retailer-friendly policy in Andhra Pradesh The introduction of the new liquor shop licensing policy in Andhra Pradesh marks a significant step towards fostering economic growth and streamlining access for prospective liquor retailers in the southern state. By Spiritz Desk 05 Oct 2024
Stories Radico launches Royal Ranthambore campaign with Saif Ali Radico Khaitan Limited has launched a stunning new campaign for its premium whisky brand, Royal Ranthambore Heritage Collection, featuring Bollywood star Saif Ali Khan. By Spiritz Desk 05 Oct 2024
Stories Kingfisher set to redefine Oktoberfest Fest with 'Mug It Up!' Kingfisher, the beer brand from United Breweries, part of the Heineken Company is set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, By Spiritz Desk 05 Oct 2024
Stories CelebrateLarge with Royal Stag Kicking off the festive fervour in India, Royal Stag Packaged Drinking Water has unveiled a new campaign titled CelebrateLarge. The campaign showcases how today’s youth want to infuse different festive celebrations with their unique style and energy. By Spiritz Desk 05 Oct 2024
Stories Accolade Wines shares strong business update at TFWA Accolade Wines General Manager Travel Retail and EMEA Sales Director Martin MacKinnon has revealed that volume growth is tracking at +9% in travel retail to date in 2024, slightly outperforming Accolade Wines’ overall business. By Spiritz Desk 04 Oct 2024
Stories Hendrick’s SUNSPEL released at travel retail Hendrick’s SUNSPELL is a NEW spell-binding limited release gin and yet another magical addition to Hendrick’s Cabinet of Curiosities that’s available exclusively through Global Travel Retail from November 2024. It was launched to the industry during TFWA World Exhibition & Conference in Cannes By Spiritz Desk 04 Oct 2024
Stories L74 Craft Cider strikes Gold at Intl Cider Challenge L74 Craft Cider, a trailblazing Indian craft cider brand by Wild Harvest Brewing Pvt Ltd, has made history by winning multiple accolades at the prestigious International Cider Challenge 2024 in London. By Spiritz Desk 04 Oct 2024
Stories Ballantine’s Honours Two Musical Legends Ballantine’s has revealed new additions to its True Music Icons collection, this year paying tribute to two of the most influential musicians of the twentieth century - Elton John and John Lennon. By Spiritz Desk 04 Oct 2024
Alert Delhi introduces e-Abkari for liquor trade The Delhi government's excise department has launched a trial run of its new online platform- e-Abkari to regulate the liquor trade across the national capital. By Spiritz Desk 04 Oct 2024