Cover Story Excellence Crafted from Local Roots In a diverse and culturally rich country like India, establishing a connection with local consumers can significantly enhance brand acceptance and loyalty. By Spiritz Desk 13 Sep 2024
Cover Story High Demand for Aged Spirits With an increasing number of whisky consumers opting for the premium segment, whisky makers have realised the importance of aged single malts that can offer unique characteristics to the drink. By Spiritz Desk 13 Sep 2024
Stories The Macallan unveils its first retail space in India Opened on July 30th, this shop-in-shop marks a key step in The Macallan's global growth, offering high visibility in Terminal 3 of one of Asia's busiest airports. By Spiritz Desk 13 Sep 2024
Cover Story Consumers Shape Whisky Preferences Indian whiskies have indeed seen remarkable growth, both in domestic markets and on the international stage, and this growth can be attributed to several key factors. By Spiritz Desk 13 Sep 2024
Alert SC grants bail to Arvind Kejriwal The Supreme Court has granted bail to Delhi Chief Minister Arvind Kejriwal in Delhi's excise policy case. The apex court said “Arvind Kejriwal satisfies the triple condition for the grant of bail and we order accordingly.” By Spiritz Desk 13 Sep 2024
Alert Verdict on Arvind Kejriwal’s bail today The Supreme Court is set to announce its verdict later today in a plea filed by jailed Delhi Chief Minister Arvind Kejriwal seeking bail and challenging his arrest by the Central Bureau of Investigation (CBI) in Delhi's excise policy case. By Spiritz Desk 13 Sep 2024
Cover Story Luxury as Defined by Whisky There has been a definite shift in the whisky segment in India which has fuelled growth in the single malt category in the country as discerning Indian consumers’ increased interest is driving premiumisation. By Spiritz Desk 12 Sep 2024
Cover Story Luxury Whiskies Reflecting Impressive Growth India’s demand for luxury spirits has been growing consistently, especially since 2021. This is driven by the evolving consumer preferences. With increasing disposable income and sophistication, By Spiritz Desk 12 Sep 2024
Stories Diageo India's new WASH projects, in Meghalaya Diageo India in partnership with BharatCares, a social impact organisation, launched Water, Sanitation and Hygiene (WASH) projects in Seng Khasi Upper Primary School (Mawlai Khasi Hills) and Soso Tham Memorial School (Lawsohtun), in Meghalaya. By Spiritz Desk 12 Sep 2024
Cover Story Premiumisation & Innovation Redefining Whisky India’s whisky market is undergoing a premiumisation trend, with consumers increasingly willing to spend on luxury whiskies. The demand for premium spirits is driven by rising disposable incomes, global exposure, By Spiritz Desk 12 Sep 2024
Stories Ardbeg 17-year-old is coming back! Ardbeg Distillery is reviving the fabled Ardbeg 17 Years Old in a limited edition, shared exclusively with the Ardbeg Committee. Revered for its delicate smoky notes, the original 17 Year Old bottling from the Islay distillery By Spiritz Desk 12 Sep 2024
Alert Delhi HC grants bail to Arun Pillai The Delhi High Court has granted bail to Arun Ramchandra Pillai, a businessman from Hyderabad, in connection with a money-laundering case linked to the Delhi excise policy. By Spiritz Desk 12 Sep 2024
Cover Story Whiskies: Growth Engine for Alcoholic Drinks in India In 2023, the alcoholic drinks market in India reached 6.7 billion litres, reflecting a 7.5% growth compared to the previous year. India is predominantly a spirits-drinking nation, By Spiritz Desk 11 Sep 2024
Cover Story Premium & Beyond .. Cheers to India's Whisky Market ! Changing demographics, an expanding middle-class, a rise in aspiration levels, an increase in money to spend and the inching towards a luxurious lifestyle – By Spiritz Desk 11 Sep 2024
Stories Peshwari delights at Spice Art Spice Art, a fine dining Indian restaurant housed in Crowne Plaza Greater Noida, has been having an exclusive Peshawari Food celebration, from 10th- 29th September, from 7 pm-11 pm. By Spiritz Desk 11 Sep 2024
Stories Savannah Bar hosts a premium event dedicated to fine Scotch and cigars Savannah Bar at Radisson Blu Plaza Hotel, Delhi Airport is hosting a premium event dedicated to fine Scotch and cigars. The event is running until 12th October. By Spiritz Desk 11 Sep 2024
Cover Story Call for More Cheer for Beer Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor. By Spiritz Desk 11 Sep 2024