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A Parallel Alcohol Economy Worth ₹60000 Crore
A Parallel Alcohol Economy Worth ₹60000 Crore: The truth behind India’s booming counterfeit liquor trade | NEEARJ Mahajan spoke to consumer-rights veteran, Prof. BIJON Misra.
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Counterfeit Liquor: India’s Hidden Industry
India’s counterfeit liquor problem is systemic, sophisticated and far more widespread than most consumers imagine, says Neeraj Mahajan, Editor, Taazakhabar News.
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The Maestro Mindset: How ABD Composing its Super-premium Future
We aspire to be a brand incubator with global ambitions. Our ambition goes beyond India, and our portfolio is structured to travel and compete internationally, says Bikram Basu Managing Director, ABD Maestro.
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Vinitaly’s Long-term Play in India
When we bring Vinitaly around the world we listen to the market. The wineries tell us where they want to go, and in India interest was very strong, says ADOLFO Rebughini, General Manager of Veronafiere SpA.
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Italy Views India as a Key Market
With Italian cuisine being mainstream across India, ITA sees potential in using food-driven soft power to enhance awareness of Italian wine regions and appellations, says ANTONIETTA Baccanari, Trade Commissioner and Director of the Trade Promotion Office at the Italian Embassy in New Delhi and Coordinator for India, Bangladesh and Sri Lanka.
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Italian Wine Roadshow to Uncork New Opportunities
India is part of our long-term international strategy. Vinitaly is now a global promotion ecosystem, active both outbound, bringing Italian wine to strategic international markets, and inbound, by attracting qualified buyers from around the world to Verona, says FEDERICO Bricolo, President, Veronafiere.
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Hapusa to host Forager’s Championship
The Forager’s Championship, a bartender-led cocktail competition inspired by local foraging and regional ingredients, is returning for its second edition.
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Elegance Meets Warm Hospitality
Our people are the heart of our hotel. Every smile, every thoughtful gesture stems from a genuine desire to make guests feel special. We don’t just provide service; we create relationships, emotions and memories that last well beyond the stay, says Anuj Soin, GM, Radisson Blu Paschim Vihar.
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Generation Z Rethinking Drinking
While the global alcoholic drinks industry remained dormant in 2024, growing by a mere 0.6 percent in volume terms due to sustained macroeconomic pressures, lifestyle shifts and geopolitical upheaval that undermined consumer confidence, India, along with a few other developing markets, stood out as a beacon of hope.
