Spiritz Desk

The House of Suntory launched Hibiki 40 Year Old. Hibiki 40 Year Old is an exclusive liquid with an extraordinary blend of high-quality Japanese Whiskies from Suntory’s globally acclaimed...

Pernod Ricard has introduced Chivas Regal Takumi Reserve, a 12-year-old spirit drink selectively finished in premium sake casks. Created in collaboration with Japan's renowned Masuizumi sake brewery,...

Diageo has announced the trial of Everpour, an innovative new keg and integrated bottle dispense system, initially with Smirnoff at selected bars in and around Dublin, Ireland. This trial is the...

UP’s Chief minister Yogi Adityanath has declared that the sale of meat and liquor would be prohibited within the traditional boundaries of Prayagraj, during the Mahakumbh-2025.

Dewar’s has launched a global marketing campaign titled "Here’s to the Story," emphasising that life's true richness lies in experiences, not material possessions. The campaign is designed for life...

Longitude 77, the first-ever Indian single malt from the house of Pernod Ricard India, is set to strengthen its roots in the Indian market with its launch in Punjab.  The brand's entry into Punjab...

Brewers Association of India (BAI)  has appointed Deepaknath PJ as its  Deputy Director General, with effect from 10th  October 2024. Deepaknath would be based out of Bengaluru and would drive public...

Piccadily Agro Industries Limited, the makers of the much awarded and 1st triple cask Indri single malt, has announced the launch of its first travel retail exclusive ‘City Series’ with the debut...

The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. Amendments have been approved by the state Cabinet...

Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia,...