The House of Suntory unveils Hibiki 40 YO By Spiritz Desk 11 Oct 2024 The House of Suntory launched Hibiki 40 Year Old. Hibiki 40 Year Old is an exclusive liquid with an extraordinary blend of high-quality Japanese Whiskies from Suntory’s globally acclaimed...
Chivas Regal launches Takumi Reserve By Spiritz Desk 11 Oct 2024 Pernod Ricard has introduced Chivas Regal Takumi Reserve, a 12-year-old spirit drink selectively finished in premium sake casks. Created in collaboration with Japan's renowned Masuizumi sake brewery,...
Diageo trials its first bespoke circular keg By Spiritz Desk 10 Oct 2024 Diageo has announced the trial of Everpour, an innovative new keg and integrated bottle dispense system, initially with Smirnoff at selected bars in and around Dublin, Ireland. This trial is the...
UP government's initiative to make Mahakumbh-2025 liquor free By Spiritz Desk 10 Oct 2024 UP’s Chief minister Yogi Adityanath has declared that the sale of meat and liquor would be prohibited within the traditional boundaries of Prayagraj, during the Mahakumbh-2025.
Dewar’s unveils "Here’s to the Story" By Spiritz Desk 09 Oct 2024 Dewar’s has launched a global marketing campaign titled "Here’s to the Story," emphasising that life's true richness lies in experiences, not material possessions. The campaign is designed for life...
Longitude 77 now passes through Punjab By Spiritz Desk 08 Oct 2024 Longitude 77, the first-ever Indian single malt from the house of Pernod Ricard India, is set to strengthen its roots in the Indian market with its launch in Punjab. The brand's entry into Punjab...
BAI appoints Deepaknath as DDG By Spiritz Desk 08 Oct 2024 Brewers Association of India (BAI) has appointed Deepaknath PJ as its Deputy Director General, with effect from 10th October 2024. Deepaknath would be based out of Bengaluru and would drive public...
City Series from Indri for travel retail By Spiritz Desk 08 Oct 2024 Piccadily Agro Industries Limited, the makers of the much awarded and 1st triple cask Indri single malt, has announced the launch of its first travel retail exclusive ‘City Series’ with the debut...
MP set to amends heritage liquor policy By Spiritz Desk 08 Oct 2024 The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. Amendments have been approved by the state Cabinet...
Bhoomi Pujan of Pernod's malt distillery project in Nagpur By Spiritz Desk 07 Oct 2024 Pernod Ricard India has marked a momentous occasion with the Bhoomi Pujan ceremony (a traditional ground-breaking ritual), for setting up its largest malt distillery and maturation facility in Asia,...