Imported Wine needs a youth-centric reset
The younger generation are the future consumers of India, says Kunal Patel, Managing Director of Monika Alcobev Ltd.
The younger generation are the future consumers of India, says Kunal Patel, Managing Director of Monika Alcobev Ltd.
The years ahead won’t be easy for India’s wine industry. Sumit Sehgal and Ratik Singal of Aristol believe growth will depend on truly understanding younger, curious consumers, what they want to drink and how they want to access it.
Indian consumers are becoming more discerning, with a growing appreciation for terroir-based wines, says Uma Chigurupati, Co-Founder and Managing Director-KRSMA Estates Pvt. Ltd.
Wine is best understood and appreciated when experienced. where it's grown, learning how it's made, says Rajeev Samant, Founder and CEO of Sula Vineyards Ltd.
Our proprietary solution is already trusted by leading Indian alcohol beverage companies and is gaining traction among several multinational brands entering or expanding within India, says Terry Katz, CEO & Founder, ForgeStop Technology Corporation.
For alcobev brands, excellence goes beyond the spirit itself. The caps and closures that crown the bottle are now key to delivering a complete consumer experience, blending function with aesthetics, security, and storytelling.
Once just a functional tag, the label on an alcobev bottle has transformed into a storyteling tool and strategic brand asset. Today's labels blend creativity, culture, and craftsmanship to capture attention and convey identity.
Indian alcobev producers and machinery providers are aligned in advancing efficiency, quality, and sustainability through cutting-edge technology, ensuring seamless brewing, bottling, and production excellence across the value chain.
In alcobev packaging bottle design is growing more sophisticated, drawing inspiration from historical artifacts, nature, and cultural motifs. Tactile finishes like embossing, debossing, and custom colours enhance storytelling and reflect brand heritage. As the first physical touchpoint with consumers, the bottle’s visual impact is of utmost importance.