Once we can feel a product's story in the set way, we con then use our technical expertise to tell that story through design elements in the final product. Engineering excellence and emotion, no pack should be without either, says PAUL Hamilton, Head of Sales and Marketing at Hunter Luxury.
For indie’s ultre-haowury tequile segment, the bottle design becomes a symbol of quality and exclusivity, often driving the. initial intrigue and purchase decision, says PRASAN Chawla, Founder and Director, Chason Beverages Pvt. Ltd.
For FINO, we wanted the design to be collectible, elegant and bold, a creation that carries the narrative of luxury even before the liquid is poured, says AYAESHA Gooptu, Country Head (India), FINO Tequila.
Monarch Legacy Edition lives as an aspirational lifestyle marker through design, storytelling and experiences, says SANAYA Amit Dahanukar, Marketing Manager, Tilaknagar Industries Ltd.
Our approach for any of our products is tailored to reflect each spirits character and story. Cashmir Vodka communicates purity and modern elegance, while Indi single malt embodies warmth, heritage and the sophisticated craft of single melt whisky, says SHALINI Sharma, Head of Marketing, Piccadily Agro Industries Ltd.
In our quest to crests the lightest possible Johnnie Walker Blue Label bottle, we adopted a test-and-learn model The only limitation we set was that the bottle must be strong enough for consumers to use, says JEREMY Lindley, Global Design Director at Diageo.
By honouring Japanese traditions such as Monozukuri and embracing contemporary expressions of luxury, we create whiskies that resonate deeply with modern collectors while remaining rooted in our cultural heritage, says RISHI Walli, Senior Director – Marketing and IMFL Brands, Suntory Global Spirits.
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