With the reduction in tariffs on bourbon, there is a growing. interest from importers and global spirits companies to expand their portfolios in India, says Chris Swonger, President and CEO, Distilled Spirits Council of the United States (DISCUS).
For bourbon to thrive in India, it's crucial for producers to offer consumers something truly unique, a philosophy that Sazerac fully embraces, says Diego Bianchi, General Manager (Emerging Markets and Barrel Select) at Sazerac Company.
Brown-Forman is very. optimistic about new opportunities opening up for bourbon in India, says Gaurav Sabharwal, Managing Director – India and South Asia, Forman India Private Limited.
Beer enthusiasts can start learning about the drink by exploring its different styles and flavours, says Neil Witte, Master Cicerone and Associate Director of Exams.
While opportunities abound, beer manufacturers in India face several challenges, including varying taxation policies across states, says Sachin Abrol, Co-Founder and CEO - Prisco Potion Pvt. Ltd.
India’s beer market is undergoing a transformation as consumers are increasingly seeking premium drinking experiences, says Atul Kumar Singh, Co-Founder and Director, Onkara Beverages and Hospitality Pvt. Ltd.
India’s beer industry holds vast potential, but success hinges on creating a distinct brand identity with bold, experimental flavours, says Rohan Ratan Khare, Founder, Sinq Beverage Pvt. Ltd.
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