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A Frothy Year Ahead for Beer
Beer is different and needs be regulated on its own merit.This is, and will remain, our core belief, says VINOD Giri, Director General, Brewers Association of India (BAI).
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Resilience and Reinvention The Way Ahead
Growth in 2026 is expected to be driven more by value and mix than sheer volume expansion, says ANANT S. Iyer, Director General, Confederation of Indian Alcoholic Beverage Companies ( CIABC).
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Beer Market for Strong Growth
We are optimistic that markets such as Delhi, Uttar Pradesh, Rajasthan, West Bengal and the North East will witness meaningful progress in shaping the category, driven by proposed measures aimed at creating a more equitable and balanced policy framework, says JAIKISHAN Pati, Chairman of the All India Brewers’ Association.
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AI, Premiumisation & Experiences to Drive Hospitality
The recognition of hospitality as a key economic and employment driver is essential to unlock the sector’s full potential, says TARUN Seth, General Manager - Grand Hyatt Gurgaon.
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Policy Shifts May Reshape Alcobev Industry
We are focusing on tighter portfolios, realistic pricing and deeper distributor alignment in key markets to tackle challenges, says MAYANK Yadav, Director, My Wines & Spirits Pvt. Ltd.
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Imported Brands Remain Cautiously Optimistic
Most leading international producers now see India as a priority market rather than an experimental one, says SUMEDH Singh Mandla, CEO, VBev and AWS Global.
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An Upward Spiral in 2026
Greater policy stability across key states supported long-term planning, while infrastructure investment and sustained consumption tailwinds reinforced industry momentum, says AMAR Sinha, Chief Operating Officer, Radico Khaitan Ltd.
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