Cover Story Premium Whiskies Step into Spotlight The young generation’s preference for premium and unique experiences is fuelling the demand for more premium, new and craft whiskies in India. Additionally, By Spiritz Desk 13 Sep 2024
Cover Story Excellence Crafted from Local Roots In a diverse and culturally rich country like India, establishing a connection with local consumers can significantly enhance brand acceptance and loyalty. By Spiritz Desk 13 Sep 2024
Cover Story High Demand for Aged Spirits With an increasing number of whisky consumers opting for the premium segment, whisky makers have realised the importance of aged single malts that can offer unique characteristics to the drink. By Spiritz Desk 13 Sep 2024
Cover Story Consumers Shape Whisky Preferences Indian whiskies have indeed seen remarkable growth, both in domestic markets and on the international stage, and this growth can be attributed to several key factors. By Spiritz Desk 13 Sep 2024
Cover Story Luxury as Defined by Whisky There has been a definite shift in the whisky segment in India which has fuelled growth in the single malt category in the country as discerning Indian consumers’ increased interest is driving premiumisation. By Spiritz Desk 12 Sep 2024
Cover Story Luxury Whiskies Reflecting Impressive Growth India’s demand for luxury spirits has been growing consistently, especially since 2021. This is driven by the evolving consumer preferences. With increasing disposable income and sophistication, By Spiritz Desk 12 Sep 2024
Cover Story Premiumisation & Innovation Redefining Whisky India’s whisky market is undergoing a premiumisation trend, with consumers increasingly willing to spend on luxury whiskies. The demand for premium spirits is driven by rising disposable incomes, global exposure, By Spiritz Desk 12 Sep 2024
Cover Story Whiskies: Growth Engine for Alcoholic Drinks in India In 2023, the alcoholic drinks market in India reached 6.7 billion litres, reflecting a 7.5% growth compared to the previous year. India is predominantly a spirits-drinking nation, By Spiritz Desk 11 Sep 2024
Cover Story Premium & Beyond .. Cheers to India's Whisky Market ! Changing demographics, an expanding middle-class, a rise in aspiration levels, an increase in money to spend and the inching towards a luxurious lifestyle – By Spiritz Desk 11 Sep 2024