Cover Story Consumers veering toward premium, flavoured Rums Factors such as sugarcane selection, fermentation processes and barrel ageing play a crucial role in creating premium Indian rums, says Satpal Chaudhry, COO, Khoday India. By Spiritz Desk 15 Jan 2025
Cover Story Rum capturing the spirit of next generation In India, the rum category is predominantly driven by the popular or value segment, which accounts for over 90 percent of sales, says Ruchira Jaitly, Chief Marketing Officer, Diageo India. By Spiritz Desk 14 Jan 2025
Cover Story Amrut to lead Rum’s evolution In 2024, Amrut Distilleries celebrated its 75 years and to mark this occasion, the company has launched Bella, an artisanal rum that is a tribute to India’s rich cultural heritage, says Rakshit N. Jagdale, MD, Amrut Distilleries. By Spiritz Desk 14 Jan 2025
Cover Story Weller brings a new era of Wheated Whiskey Weller offers India’s first age-stated bourbon, representing a unique and premium variety, says Diego Bianchi, General Manager of Emerging Markets & Barrel Select at Sazerac Company. By Spiritz Desk 13 Jan 2025
Cover Story Meukow stirring up India’s luxury spirits market India’s burgeoning cocktail culture presents an exciting opportunity for Meukow Cognac, says Sumedh Singh Mandla, CEO of VBev. By Spiritz Desk 13 Jan 2025
Cover Story Meukow’s Panther on the prowl in India Philippe Coste and Francois Coste of Meukow Cognac are pretty excited about the opportunities that India offers. By Spiritz Desk 13 Jan 2025
Cover Story Contributing to the evolution of wine culture When Prashanth Nair, the Founder of Vishnath Industries, decided to foray into wine production, he was well aware of the fact that it would call for a long waiting period before the results would be out in terms of consumer acceptance. By Spiritz Desk 24 Dec 2024
Cover Story Breaking new ground with Ready-to-Chug When, after a few years’ experience, Arun Raina and Pranav Teredesai realised that the taste and demand of the alcohol consumers were ready for a swift change, their analysis of the prevailing market led them to explore a new territory. By Spiritz Desk 23 Dec 2024
Cover Story Giving cider its rightful space One worked in finance with an investment bank while the other is an economist and researcher. However, that did not stop Ayush and Kalp Patel from foraying into the exciting alcoholic beverage territory. By Spiritz Desk 23 Dec 2024