Wine Popularity Hinges on State Policies
All wine producers should work on quality and consistency rather than work with unmanageable discounts, says Kishan Pedhapally, Founder of Asav Vineyards, Hyderabad.
All wine producers should work on quality and consistency rather than work with unmanageable discounts, says Kishan Pedhapally, Founder of Asav Vineyards, Hyderabad.
Sanjeev Gupta and Dr. Rolly Sharma of High Spirits emphasise that unlocking the true potential of India’s wine market will require sustained policy reforms and concerted efforts to make wine more accessible and affordable.
High duties and procedural bottlenecks reduce the competitiveness of imported wines. A more unified and rationalised framework would benefit the entire industry, says Amit Goel, Director, Rad Elan Distributors Pvt. Ltd.
The younger generation are the future consumers of India, says Kunal Patel, Managing Director of Monika Alcobev Ltd.
The years ahead won’t be easy for India’s wine industry. Sumit Sehgal and Ratik Singal of Aristol believe growth will depend on truly understanding younger, curious consumers, what they want to drink and how they want to access it.
Indian consumers are becoming more discerning, with a growing appreciation for terroir-based wines, says Uma Chigurupati, Co-Founder and Managing Director-KRSMA Estates Pvt. Ltd.
Wine is best understood and appreciated when experienced. where it's grown, learning how it's made, says Rajeev Samant, Founder and CEO of Sula Vineyards Ltd.