Cover Story Agave’s Awesomeness! Salt, lime & a shot in glass – that is the only visual the word ‘Tequila’ evokes, correct? No wonder, considering this ‘Western nightclub’ portrayal is what the media, movies, advertisements, and even the brand ambassadors endorse! But there is so much more to tequila than that. By Spiritz Desk 22 Jul 2024
Cover Story Indian Agave Scores ‘Unique’ Points So, what is it that makes Indian agavebased spirits so popular among the young, especially those who have tried it abroad and now want to continue with it on Indian shores? It is the unique flavour of the spirit and the fact that it is now easily accessible at affordable price points. As Conrad Braganza, Manager (Exports, Sales and Marketing) and Principal Blender, Agave Industries (India) Private Limited, states, agave spirit is here to stay, which is why the company is now investing in doubling its production capacity. By Spiritz Desk 22 Jul 2024
Cover Story Agave Raises the Spirits ! While agave spirit is not to be confused with tequila, the fact remains that it is on a thrilling path to gaining immense popularity with young Indian consumers who are well-aware of its flavour and pairings, thus giving it a major boost. As Rakshay Dhariwal, Founder and Managing Director, Maya Pistola Agavepura says, agave spirits are surely moving into the top slot. By Spiritz Desk 19 Jul 2024
Cover Story Tequila takes the Spotlight! These are exciting or rather fascinating times for the bar and mixology industry with tequila making a huge impact on India’s bar scene. As we witness a surge in community building efforts alongside the influx of international bar takeovers and exchange programs in our city, there is an undeniable buzz of excitement in the air, says Atul Tiwari, EAM – Food & Beverage, The Leela Palace Chanakyapuri, New Delhi. By Spiritz Desk 19 Jul 2024
Cover Story Youth Fuel Tequila Boom When Mario Sequeira, Managing Partner – The Tonia Group (Liquor Division), Springfields (India) Distilleries, realised that those who love their alcoholic spirits in Goa would definitely enjoy the unique flavour of tequila, he embarked on a journey that made him import the best of tequila to Indian shores. Now all set to expand beyond Goa, he is confident that tequila is certainly here for a long stay. By Spiritz Desk 19 Jul 2024
Cover Story India Embraces Ultra-premium Tequila Tequila is poised to expand people’s repertoire beyond wine and the dark liquors and the Indian market is ready for an ultra-premium luxury tequila brand like Komos. By Spiritz Desk 19 Jul 2024
Cover Story Tequila is India’s New Luxury Sip One of the notable trends in India’s alcoholic beverage market is the rising popularity of tequila and mezcal. Although these spirits are relatively new to the Indian market, their demand is steadily growing. Forecasts predict significant growth in both value and volume for these two in the coming years, says Pranav Mehra, Director-Mehra Wines Private Limited. By Spiritz Desk 19 Jul 2024
Cover Story Tequila Poised for Good Growth With the number of tequila consumers increasing rapidly in metro cities like Mumbai, Bengaluru, Hyderabad, Pune and Delhi, tequila brands are confident that tequila sales will overshoot expectations. As such, most of the tequila brands are investing heavily in product promotion through all the available channels, a factor that Amit Goel, Director, Rad Elan Distributors, agrees with. By Spiritz Desk 18 Jul 2024
Cover Story Tequila set to Become a Preferred Choice The tequila market in India is poised for robust growth in the coming years, driven by rising disposable incomes, changing consumer preferences, increased brand investments, and the expanding hospitality sector. By Spiritz Desk 18 Jul 2024