/spiritz/media/media_files/2026/02/19/rising-incomes-storytelling-driving-irish-whiskey-2026-02-19-14-06-28.jpg)
/spiritz/media/media_files/2026/02/19/cocktails-premiumisation-travel-retail-powering-irish-whiskey-2026-02-19-12-49-29.jpg)
Cocktails, Premiumisation, Travel Retail Powering Irish Whiskey
At today’s inflection point, the Irish Whiskey in India appears to be transitioning from niche discovery to broader adoption, says LOVE Kumar Jain, Group MD and CEO, Solis Group.
/spiritz/media/media_files/2026/02/19/irish-whiskey-aligning-with-indian-palates-2026-02-19-12-04-31.jpg)
Irish Whiskey Aligning with Indian Palates
When we bring a brand into the Indian market, our involvement goes far beyond distribution, says KUNAL Patel, Managing Director, Monika Alcobev Ltd.
/spiritz/media/media_files/2026/02/18/younger-experimental-drinkers-driving-the-emerald-spirit-2026-02-18-15-17-11.jpg)
Younger, Experimental Drinkers Driving the Emerald Spirit
What we are seeing in India is that consumers are responding best to Teeling expressions that balance approachability with a clear sense of character, says CHERIAN Paul, General Manager – Global Incubation Brands, Bacardi India.
/spiritz/media/media_files/2026/02/18/irish-whiskey-finds-a-growing-thirst-in-india-2026-02-18-15-18-49.jpg)
Irish Whiskey Finds a Growing Thirst in India
The Indian economy is set to become the world’s third largest within a few years and is already the largest whiskey market by volume, says EOIN Ó Catháin, Director of Irish Whiskey Association (IWA).
/spiritz/media/media_files/2026/02/17/steady-momentum-for-irish-whiskey-in-india-2026-02-17-12-05-14.jpg)
Steady momentum for Irish whiskey in India
Aodh Irish whiskey is crafted for discerning consumers who value authenticity and premium quality, says BIKRAM Basu, Managing Director, ABD Maestro.
/spiritz/media/media_files/2026/02/17/seeking-to-make-irish-whiskey-mainstream-in-india-2026-02-17-11-49-40.jpg)
Seeking to Make Irish Whiskey Mainstream in India
The Irish Smith’s initial rollout has delivered strong consumer traction and an encouraging trade response, reinforcing our confidence in its scalability, says VIRAT Maan, CEO, ADS Spirits.
/spiritz/media/media_files/2026/01/20/consumer-trends-premium-push-to-boost-alcobev-2026-01-20-13-00-40.jpg)
Consumer Trends Premium Push to Boost Alcobev
Tariff reductions will enhance accessibility of premium Scotch, drive premiumisation and support growth in hospitality, tourism and state revenues, says SANJIT Padhi, CEO, International Spirits and Wines Association of India (ISWAI).
/spiritz/media/media_files/2026/01/20/a-frothy-year-ahead-for-beer-2026-01-20-12-54-54.jpg)
/spiritz/media/media_files/2026/01/19/resilience-and-reinvention-the-way-ahead-2026-01-19-12-53-30.jpg)
