When Prashanth Nair, the Founder of Vishnath Industries, decided to foray into wine production, he was well aware of the fact that it would call for a long waiting period before the results would be out in terms of consumer acceptance.
When, after a few years’ experience, Arun Raina and Pranav Teredesai realised that the taste and demand of the alcohol consumers were ready for a swift change, their analysis of the prevailing market led them to explore a new territory.
One worked in finance with an investment bank while the other is an economist and researcher. However, that did not stop Ayush and Kalp Patel from foraying into the exciting alcoholic beverage territory.
The credit for creation of Cherrapunji Eastern Craft Gin goes to Mayukh Hazarika who established Raincheck Earth Co. to make gin ‘naturally’ popular.
Madhvendra Deo Singh chose to venture into mead making, despite it being a relatively unknown category in India because of his passion for innovation and desire to create something unique and rooted in nature.
For quite long, rum has been associated with mass appeal and an affordable drink. However, the scenario is changing with consumers demanding premium and even super-premium rums as also white rums that infuses the flavours of other rum-producing nations.
To make wine popular is the objective of Rajiv Seth and Mohammad Riyaz Khan, who have, despite all the challenges faced in setting up Uniwine Vintners (P) Limited, managed to create a niche across various states of India with their quality products.
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