Indian alcobev producers and machinery providers are aligned in advancing efficiency, quality, and sustainability through cutting-edge technology, ensuring seamless brewing, bottling, and production excellence across the value chain.
In alcobev packaging bottle design is growing more sophisticated, drawing inspiration from historical artifacts, nature, and cultural motifs. Tactile finishes like embossing, debossing, and custom colours enhance storytelling and reflect brand heritage. As the first physical touchpoint with consumers, the bottle’s visual impact is of utmost importance.
Packaging is the brand's first handshake wih the consumer — before a drop i tasted, it’s tho bottle abel, and design that spark curiosity, create emotional connection, and shape perception, often becoming the decisive factor in purchase and brand recall.
We have seen how breakthrough packaging can completely shift consumer preferences, even pulling loyalists away from long- standing favourites when they feel a new brand speaks more directly to them, says Sanaya Dahanukar, Marketing Manager at Tilaknagar Industries Ltd.
At Allied Blenders and Distillers, we don't view packaging, logistics, or design partners as vendors; they are strategic collaborators who help translate brand vision into consumer experience, says Arvind Hangal, Director – Marketing and Special Accounts at ABD Maestro Pvt. Ltd.
Packaging tells a story and builds an emotional connection with the consumer, which Influences the purchasing decision, says Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Ltd.
The story is very essential as it allows the consumer to connect and create an emotional bond with the brand, says Sanjeev Banga, President – International Business, Radico Khaitan Ltd.
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