Our approach for any of our products is tailored to reflect each spirits character and story. Cashmir Vodka communicates purity and modern elegance, while Indi single malt embodies warmth, heritage and the sophisticated craft of single melt whisky, says SHALINI Sharma, Head of Marketing, Piccadily Agro Industries Ltd.
In our quest to crests the lightest possible Johnnie Walker Blue Label bottle, we adopted a test-and-learn model The only limitation we set was that the bottle must be strong enough for consumers to use, says JEREMY Lindley, Global Design Director at Diageo.
By honouring Japanese traditions such as Monozukuri and embracing contemporary expressions of luxury, we create whiskies that resonate deeply with modern collectors while remaining rooted in our cultural heritage, says RISHI Walli, Senior Director – Marketing and IMFL Brands, Suntory Global Spirits.
With all our kixury brands, our focus is to share the innovative product with a compeling story in world-class packaging. showcasing the Indian heritage and craftsmanship, says SANJEEV Banga, President-International Business, Radico Khaitan Ltd.
Nita Kapoor is Co-founder at Integrated Insights Consulting (IIC) and former CEO of ISWAI, shares his perspective on The India–UK trade agreement.
ANANT S Iyer, Director General, Confederation of Indian Alcoholic Beverage Companies (CIABC), shares his perspective on The India–UK trade agreement.
SANJIT Padhi, CEO, International Spirits and Wines Association of India (ISWAI), shares his perspective on The India–UK trade agreement.
/spiritz/media/media_files/2025/11/07/luxury-packaging-as-social-marker-for-gifting-and-display-2025-11-07-11-40-05.png)
/spiritz/media/media_files/2025/11/05/shalini-sharma-head-of-marketing-piccadily-agro-industries-ltd-2025-11-05-15-08-28.png)
/spiritz/media/media_files/2025/11/05/luxury-packaging-gets-lighter-greener-smarter-2025-11-05-14-51-43.png)
/spiritz/media/media_files/2025/11/04/when-packaging-delivers-cultural-philosophy-2025-11-04-15-46-46.png)
/spiritz/media/media_files/2025/11/03/elevating-indian-heritage-through-luxury-packaging-2025-11-03-17-35-15.png)
/spiritz/media/media_files/2025/09/24/india-uk-fta-to-accelerate-premiumisation-2025-09-24-14-07-09.png)
/spiritz/media/media_files/2025/09/24/import-duty-cut-raises-fair-play-concerns-2025-09-24-11-05-07.png)
/spiritz/media/media_files/2025/09/24/bulk-scotch-users-will-benefit-the-most-2025-09-24-10-53-15.png)
/spiritz/media/media_files/2025/09/23/scotch-duty-cut-may-not-substantially-benefit-consumers-2025-09-23-15-52-36.png)
/spiritz/media/media_files/2025/09/23/mid-premium-indian-brands-to-face-pressure-from-cheaper-scotch-2025-09-23-17-06-45.png)
