Indian beers have been present in the global market for some time but have yet to gain recognition comparable to Indian single malts, says Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka, Sona Beverages Pvt. Ltd.
Premium beers are no longer confined to metropolitan hubs— consumers in Tier ll and lll cities are now actively seeking elevated drinking experiences, says Nayanabhiram Deekonda, Senior Vice President and Chief of People, Product and Growth at Bira 91.
Even though beer is underpenetrated in India, the future is bright for the industry, says Vivek Gupta, Managing Director and CEO, United Breweries Ltd.
The Indian beer industry is at a crucial juncture, balancing regulatory challenges with growth potential, says Vinod Giri, Director General of Brewers Association of India.
Beer continues to be the quintessential summer drink, driven by its affordability and refreshing appeal, as highlighted in the Spiritz Beer Survey 2025.
Embrace the chaos, find joy in small moments, and never lose your sense of wonder, Tamanna Agarwal, oenologist and a master’s student in viticulture and oenology.
Being bold isn't just about taking risks; it's about staying true to values, says Aprajita Vij, Brand Custodian of Patrón Tequila for Bacardi India.
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