Cover Story Call for More Cheer for Beer Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor. By Spiritz Desk 11 Sep 2024
Cover Story Whisky Crafted by Culture While the whisky-making process might sound straightforward, the choice of ingredients and casks, as well as the conditions of ageing, significantly influence the final product. By Spiritz Desk 11 Sep 2024
Cover Story Transforming Bars and Elevating Experiences The trend of bar takeovers and bar programs led by celebrity bartenders is creating waves in the industry, bringing both tangible and intangible benefits to the forefront. By Spiritz Desk 15 Aug 2024
Cover Story Spinning New Experiential Trends The trend of bar takeovers by celebrity bartenders and mixologists has undoubtedly added a new dimension to the global nightlife scene. These events create a win-win situation for bars, By Spiritz Desk 14 Aug 2024
Cover Story Exploration is the Name of the Game Savoury drinks and the concept of umami bombs have significantly transformed the traditional cocktail experience, says Sanjay. These innovations have introduced a new depth of f lavour that goes beyond the typical sweet, By Spiritz Desk 14 Aug 2024
Cover Story Cocktails Take the Sustainable Path The one primary thing that is transforming the cocktail industry is technology. This is being done through the introduction of sophisticated tools and techniques that enhance both the creative process and the final product, By Spiritz Desk 14 Aug 2024
Cover Story Cocktails Shimmer and Shine Just as technology has permeated every sphere of our life, so has it in the space of alcoholic beverages. Bars are now more than just places where you hang out with friends and down a couple of drinks. By Spiritz Desk 14 Aug 2024
Cover Story Creating a New World of Cocktails The high-end bars in India are definitely going through a very interesting phase of innovation and a process of offering unique experiences to their customers. High-volume bars are embracing automated bartending systems, By Spiritz Desk 13 Aug 2024
Cover Story Classic Cocktails must for New Variants Drinking is not just about that. It has evolved into an art and craft where those who serve the drinks need to perpetually come up with new ideas, strategies and mixes to be able to keep the patrons in the bar excited at all times. By Spiritz Desk 13 Aug 2024