Jack Daniel’s & Coca-Cola launch lower ABV cans

Brown-Forman has expanded its ready-to-drink portfolio in the US with a refreshed format of Jack Daniel’s & Coca-Cola and Jack Daniel’s & Coca-Cola Zero, offering a lower alcohol by volume (ABV) and larger pack size to align with evolving consumer preferences.

Developed in partnership with The Coca-Cola Company, the updated RTDs see the ABV reduced from 7% to a more sessionable 5%. At the same time, the can size has been increased from 12oz (355ml) to 16oz (475ml), a move aimed at enhancing convenience, portability and on-premise efficiency.

The new 16oz format will be a permanent addition to the range and will roll out with national distribution across the US. The products will be available in 12-can packs, while individual cans will carry a recommended retail price of US$3.99.

The move reflects growing demand for lighter, easy-to-enjoy RTD cocktails that cater to moderation trends without compromising on brand familiarity.