In alcobev packaging bottle design is growing more sophisticated, drawing inspiration from historical artifacts, nature, and cultural motifs. Tactile finishes like embossing, debossing, and custom colours enhance storytelling and reflect brand heritage. As the first physical touchpoint with consumers, the bottle’s visual impact is of utmost importance.
Pernod Ricard India Foundation (PRIF), in partnership with IIM Calcutta Innovation Park, has launched the Prakriti Incubation Launchpad Northeast Programme in Guwahati, Assam.
The Delhi government is expected to extend the current excise policy for at least three more months, according to media reports citing official sources.
Pernod Ricard has conducted a successful trial of a paper-based bottle closure for its Absolut vodka brand, a significant step towards sustainable packaging.
Packaging is the brand's first handshake wih the consumer — before a drop i tasted, it’s tho bottle abel, and design that spark curiosity, create emotional connection, and shape perception, often becoming the decisive factor in purchase and brand recall.
The state government has officially notified the hike in excise duty on Indian Made Foreign Liquor (IMFL), set to take effect from June 25.
The Delhi government has transferred the authority to issue licences for hospitality and entertainment establishments from the Delhi Police to local civic bodies, with an aim to simplify business operations.
We have seen how breakthrough packaging can completely shift consumer preferences, even pulling loyalists away from long- standing favourites when they feel a new brand speaks more directly to them, says Sanaya Dahanukar, Marketing Manager at Tilaknagar Industries Ltd.
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