Third Eye Distillery launches Lost & Found rum

Third Eye Distillery has launched Lost & Found, a tropical spiced rum at Hideaway in Goa. Steeped in native botanicals, Lost & Found embraces the ease and the energy of the Indian tropics, where days move with the sun, nights hum with music, and flavour grows free. Each sip carries the salt of the coast, the scent of spice ripening in the shade and the lingering sweetness of long, unhurried days.

Deeply rooted in Goa’s creative and cultural landscape, Hideaway brings the world of Lost & Found alive through music, community, storytelling and tropical cocktails. Together, they aim to shape a lifestyle-first brand that celebrates the colours, rhythms and flavours of the Indian tropics as a way of life, not just through the product.

Commenting on the launch Rahul Mehra, CEO and Co-founder, Third Eye Distillery says, “India has always been a land where sugarcane and spice thrived long before rum became Caribbean; so, it made sense to bring this story home. Lost & Found is shaped by the land we know, the monsoons that reset our seasons, coastlines that bring abundance, festivals that celebrate our harvests, and a food culture built on spice, craft, colour and flavour. That’s the India this rum represents.”

Sheldon Abranches, Partner at Hideaway Goa echoed the sentiment. “At Hideaway, we love celebrating the Goan way of life, and we've found a great partner to do so with Lost & Found, because we’re both about the same thing, being surrounded by good people, making good drinks, and obsessive about having an even better time.”

Currently Lost & Found is only available in Goa at ₹1,600 and will soon be launched in Maharashtra, Haryana and Karnataka.