Alia Bhatt becomes the Brand Ambassador of Blenders Pride

Popular Bollywood star Alia Bhatt has emerged as the new face of Blenders Pride with the campaign titled ‘Made of Pride. It is being informed that the star represents the brand’s philosophy.

Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics: “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, digital, print & OOH.

Blenders Pride embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues.

Commenting on the development, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience. In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life”.