New visual identity reflects confidence

First with The Source, and now with the new vintage release of Rasa, Sula is showing indication of humbly moving out from the guidance of that Sun. The new visuals are effortlessly modern, contemporary, sleek, and minimalistic; displaying the elegance and class the bottles encapsulate.

Disseminating Wine Education

From their beginnings in 1998, the giant Sun has brought promise of quality, consistency, and vivaciousness. Now, neither the Sun, nor the family’s name is to be seen on the top labels anymore! Rasa is Sula’s celebration of craftsmanship and its best vineyard sites.

It now carries a neat white label displaying only the essentials - name, vintage, varietal, and Nashik, India.

And it is not just the efforts being put in reconstructing the label, but also what they hold. There has been a massive technical study and altered barrel regimen that has gone into crafting the blends. And to exhibit that, Sula hosted the first of what will be an annual affair now; its maiden Monsoon Tasting with a select few sommeliers. In a two-day rendezvous between their winemakers and the invited professionals, Sula hosted several masterclasses to make professionals experience the subtle nuances that make the final blend.

The exercise did put the professionals in the winemaker’s shoes; getting engaged in tasting raw liquids from tanks, different barrels and oak styles, and more. In a first for most, the winemaking brigade gave the guests the work of blending their own cuvee, which was as educational as it was fun.

Reflecting Confidence on the Product

Now if someone asks, is it a gamble for Sula? Have they made the label too simple? I’d believe otherwise. India is picking up accolades across the globe at reputed international competitions purely for its wines quality. Till that remains unchanged, all doubts are unwanted. Reading Sula’s name on the bottle is efinitely assuring, but even more is its self-confidence in its liquids which stand out, sans the branding support.

Fratelli has also rebranded and so has the international wine powerhouse Chandon. Changing brand’s or company’s visual identity is always challenging and a risky endeavour. But with a global interest in India’s wine produce, it seems more assured. At the same time, it gives a assertive message to the denizens to look beyond the label!