United Breweries launches Heineken Silver Draught Beer in India

United Breweries, a part of the Amsterdam-based Heineken group, has launched a new beer variant named Heineken Silver Draught Beer, in India. This marks a significant milestone as Heineken introduces its draught beer for the first time in the Indian market, aiming to provide consumers with a premium, smooth tasting beverage tailored for social occasions.

Crafted by seasoned master brewers utilising only natural ingredients, including Heineken’s renowned unique A-yeast and 100 percent malt, the new beer exudes fresh and smooth taste.

The initial launch will see Heineken Silver Draught Beer being exclusively available in premium bars and pubs across Mumbai, Thane and Pune in Maharashtra. The product is expected to have a presence in Karnataka, in the fiscal year 2024.