New Update
MaQintosh Silver Edition Whisky of Amrut Distilleries targets customers of blended whisky in the premium segment. Actually, Amrut identified the niche for pre- mium whisky and filled it by launching the affordable premium MaQintosh Silver Edition.
Gradually, by the word of mouth and by conducting tasting sessions for blended whisky enthusiasts, Am- rut succeeded in establishing the credibility of MaQin- tosh Silver Edition in the premium section.
Amrut has been successful in expanding the MaQ- intosh Silver Edition footprint to new markets and hopes to soon make it a pan-India product.
