Hennessy Paradis Imperial launches global campaign

New Update

LVMH-owned cognac brand Hennessy celebrates it’s ultra premium Paradis Imperial expression in a new global campaign, highlighting the master blender’s art.

The “Made in Precision” campaign highlights the “art of selection” — the “extreme” levels of precision and expertise that go into making Hennessy Paradis Imperial by the master blender. The “art of selection” is illustrated through a trio of images made using photography and data capturing.

Crafted using a selection of Hennessy’s finest eaux-de-vie, the expression is described as having notes of “jasmine and orange blossom” with a “subtle smokiness”.

Its golden hue colour is said to be lighter than that of traditional cognacs, due to the use of mature oak casks, which have few tannins. In comparison to other expressions in the brand’s portfolio, the number of eaux-de-vie with the potential to one day become Paradis Imperial are slim: only 10 out of 10,000 make the cut.