The sales volume growth of Carlsberg in India showed comparatively sluggish growth of 7 percent during the last quarter of 2018-19, as per media reports . This downward trend in sales volume growth of the renowned beer company in India during the last quarter of the last fiscal can perhaps be attributable to destocking of beer by the retailers for the continuing nationwide elections.
Here it deserves a mention that the sales of Carlsberg’s beers in India had showed a huge increase of 30 percent in the last quarter of 2017-18, as it rebounded from a lower base, which was accounted by a nationwide ban on alcohol sales near highways. The high statistical base of the last quarter of the 2017-18 fiscal for Carlsberg in India, in turn further contributed towards the mediocrity of sales volume growth of Carlsberg in India, during January-March 2019.
Carsberg, which accounts for 18 percent market share of India’s promising beer market, doesn’t have any immediate plans to open more breweries in the country. In India’s beer market, strong beer still rules.
