Digital activation is important By 17 May 2019 in Cover Story New Update The effectiveness of digital marketing strategy depends on the campaign objectives, says Manmeet Kaur, Commercial Marketing Manager– GTR, William Grant & Sons India Pvt. Ltd. With various digital options available, it is economical as well as more effective to engage with a well-defined audience group. Digital activation is an important part of brand planning and development. It is much more economical when compared to other advertising and activation options available, says Manmeet Kaur, Commercial Marketing Manager – GTR, William Grant & Sons India. Read More. You May Also like Read the Next Article