Indian bartenders’ date with Jiangxiaobai’s premium Baijiu

Jiangxiaobai’s Brand Ambassador to India, Rojita Tiwari, and its Global Brand Ambassador, Janson Chan, recently conducted a Master Class on Baijiu at Spiritz Achievers Awards 2019, explaining the category andintroducing the brand to a packed audience from the hospitality industry.

The Master Class with tasting of the Baijiu was aimed towards educating India’s alco-beverage trade and consumers of the new category of white spirit to enter India and its deep-rooted connection with the Chinese culture.

Rojita explained the various aromas and flavour profiles of different styles of Baijius, which are popular in the Chinese market while Janson Chanspoke of the versatility of JXB as a light aroma Baijiu that works well for mixing cocktails.

They also highlighted that JXB has a growing popularity amongst the international bartending community. Jiangxiaobai has forayed into more than 24 countries all over the world in a short span of time.

Jiangxiaobai is distilled at Jiangji Distillery, located directly on the banks of the Yangtze river in Baisha. Jiangxiaobai Pure series embodies the company’s international and fashionable vision and strength.

Its taste inherits the consistently refreshing and smooth features of Jiangxiaobai products. Taken in neat, the mixed fragrance of green apple and fresh grass, as well as a sweet-n-smooth taste will hit your taste buds. As a cocktail base, Pure brings a rich sense of layers and an unforgettable flavour experience.

Sumedh Singh Mandla, Chief Executive Officer, VBev said, “Jiangxiaobai has been responsible for changing the perception of Baijiu in the global market by marrying Chinese traditional craftsmanship and modern innovation to create a light and smooth premium spirit. This Baijiu’s unique flavour profile makes it a great base for cocktails.”

“We will closely work with the bartending community in India to position Jiangxiaobai Pure among the other premium white spirits. We have startedbuilding an organic distribution across the key markets, with top focus on high energy bars and fine dining Chinese restaurants,” expressed Sumedh.