The Macallan Gets Butterfly Mark

The Macallan has been awarded the prestigious Butterfly Mark from Positive Luxury for its commitment to sustainability across key areas of business including innovation, environmental performance, and community development.

The Butterfly Mark is a third-party certification earned by brands which have adopted sustainability as a business strategy. It promotes transparency and enables people to buy better. More than 130 iconic brands worldwide have achieved the mark.

To earn the certification, luxury brands undergo a rigorous assessment to ensure they are meeting the highest standards of innovation within sustainability.  The assessment is designed to holistically evaluate a brand’s commitment to sustainability across the following areas: governance, social impact, innovation, community investment, and environmental performance.

The Macallan’s in-depth review covered all areas of the business, including how it protects The Macallan Estate, its supply chain, and its contribution to local communities.

Brands that achieve the Butterfly Mark are assigned a bespoke set of ‘positive actions’, displayed in the form of simple symbols that illustrate the unique environmental and ethical business practices each has pursued.

The Macallan’s positive actions highlight its sustainable packaging, biodiversity protection, marine conservation and measures to promote energy efficiency. They also demonstrate The Macallan’s support for charitable causes and community development, and its dedication to fair pay and working conditions.

As a recipient of the Butterfly Mark, The Macallan will be able to display the certification on its packaging and on The Macallan website.

The Butterfly Mark originates from the success story of the Large British Blue Butterfly. This species got extinct in Britain in 1979 yet was brought back to the natural world due to the dedication of multiple organisations and individuals.