BrewDog set to revolutionise craft beer trend in India

Armed with a commitment to bring craft beers to all corners of the world and an undying passion to revolutionise craft beer culture, BrewDog has opened its first taproom in India, in Kamala Mills, Mumbai.

From their first taproom in Aberdeen more than a decade ago, BrewDog, under the visionary James Watt, (CEO & co-founder), has opened more than 100 bars since with the aim to bring top-quality craft beer to beer drinkers all over the globe.

The Ace-Aloha Group, under the dynamic leadership of its Chief Mentor, Rohit Jain, backed by the aggressiveness of its CEO, Abhijit Rao and Co-CEO Karan Jain, brings the uncompromising craft beer brand BrewDog to India.

Where Quality Beers Flow

The 4500+ square feet split-level taproom in Mumbai is designed to be the ultimate casual dining and drinking space with an exclusive lounge, multiple seating areas and more than 20 different craft beers on offer from tap. The site shares BrewDog’s classic design aesthetic; combining their iconic neon lights and signature graffti with exposed brick and an industrial edge.

BrewDog Mid-town Mumbai features the brand’s signature extensive beer list, covering their brewery’s core range as well as guest beers from India and further afar. The classic, industry-shattering Punk IPA marks its presence along with crisp, refreshing lagers like the unfiltered Rustic Lager and the dryhopped Pilsner Lost Lager.

Brewed with over 10 different types of malt and blended together with heather honey, the Scotch-style ale Dogma encapsulates the brand’s Scottish heritage.

The tap list also showcases a number of IPAs with distinctive appeal. For the adventurous, the Jagged Edge boasts of a clawing bitterness while showcasing some of the world’s fine hops. For a smooth juicy hit, there is Hazy Jane and for a low amplitude, high voltage experience, Dead Pony Club offers strong flavours with spicy floral undertones.

Vagabond, a gluten-free pale ale, is brewed with 100 percent malted barley, melding tropical fruit flavours with a light caramel malt base. Dark beer fans can sip on Bounty Hunter, a milk stout with an intense roastiness and delicate hints of coconut and caramel.

One can also enjoy here an array of spirits and cocktails, which include interesting additions like Porky’s – pork chorizo infused whisky with vermouth and orange juice.

Pan India Plan

James Brown, the Managing Director of BrewDog, stated, “We are extremely excited to be opening our first bar in Mumbai. Kamala Mills is the perfect location for our flagship Indian bar. We are on a mission to make people as passionate about great craft beer as we are, and we cannot wait to kick this of in Mumbai and to see how local residents react to experiencing the first ever BrewDog bar in India. We are looking forward to seeing it and we are sure it will be the first of the many.”

“BrewDog continues to be at the forefront of driving quality and innovation in the beers they brew. The Indian consumers will be introduced to the highest global standards of different styles of craft beer with BrewDog” says Abhijit Rao, CEO of Ace-Aloha Group.

Talking about the expansion plans, Karan Jain, Co-CEO of Ace-Aloha Group adds, “We have taken the challenge and the daunting task to open 80-100 BrewDog India outlets pan-India within five years.” They have three taprooms coming up in Hyderabad, Gurugram, and Bandra, Mumbai, in the next ¾ months.

The Chief Mentor Rohit Jain of the CMJAce- Aloha Group, says, “We are glad to be the face of a multinational legacy which BrewDog has built in a short span of time. We are looking forward to rolling out the brand and its offerings to Indian consumers and are excited to receive the feedback.”

The BrewDog Pub is spearheaded at the ground level by Pratekk Chturvedi (COO) and Gaurav Gidwani (F&B Head), who are highly energetic and experienced players of the industry.