BlockBuster in Goa

American Brew Crafts Ltd. (ABCL) has forayed into Goa by launching its BlockBuster beer in the state.

The range of BlockBuster beer currently available in Goa includes lager & strong. BlockBuster Lager is a light and refreshing variant especially meant to accentuate the experience of social interactions and family and friends outings and BlockBuster Strong is a pure-play value for money product to provide the thrill of authentic chilled beer across seasons and can be ideal for the Goa weather. 

American Brew Crafts makes its own beer at two state-of-art breweries equipped with the latest German machinery. They prefer to make their beer in small batches giving enough attention and focus to the recipe of each beer. This process also allows them to keep control over the quality of the drink without compromising on the taste. BlockBuster beer is available in 330, 650 ml bottles, and 500 ml cans.

Speaking on occasion, Satya Siva Athi, Director of American Brew Crafts Pvt Ltd., said, “We are delighted at the launch of BlockBuster beer in Goa, the most dynamic place in the country. BlockBuster is launched to offer an unparalleled experience for connoisseurs and satiate the taste buds of the beer-drinking population in the country. Beer lovers have greatly appreciated our brew and have been really supportive of our endeavours.  Our mission is to infuse the Goan market with more and more variants of beer. We hope to provide more interesting options shortly.”

Adding to this, Sri NagendraTayi, Chief Executive Officer, American Brew Crafts Pvt. Ltd., said, “We are ecstatic to bring BlockBuster to the vibrant and sauvé population in Goa.  Beer is the most preferred drink in Goa and we hope BlockBuster will find its place of prominence here. We have aggressive plans to expand our reach and portfolio of brews for discerning beer lovers.  We are truly a ‘Made in India’ brand. We have a team of expert brewers to ensure we deliver the best brews consistently. We source the best raw materials from the communities in our neighbourhood to build a sustainable model of growth.