Black Velvet Porch whisky launched

Black Velvet, the second-largest selling Canadian whisky, has announced the launch of Black Velvet Peach to its portfolio of flavoured whiskies. The new flavour will be available this August in stores across the US.

Black Velvet Peach blends the fresh and sweet taste of peaches with smooth Black Velvet whisky. The rich, amber-coloured whisky promises to be a keen pick for peach lovers and whisky fans alike. Peach is a natural addition to the already popular flavour expansions under the ambit of Black Velvet, which includes Black Velvet Apple and Toasted Caramel.

Black Velvet is now available in 55 countries, and the brand continues to expand with strategic brand extensions to appeal to a growing audience. Black Velvet was awarded Whisky Value of the Year for the Export Market at the 2022 Canadian Whisky Awards.

Black Velvet Peach will be supported by point-of-sale displays and tastings  at some retail locations. Bottled at 70 proof, the liquid will be available in 50 ml, 750 ml, and 175 ml sizes with an SRP of $10.99 for 750ml.