Diageo releases Talisker Surge

Diageo owned Talisker, a single malt Scotch whisky brand, has unveiled a new travel retail-exclusive expression named Talisker Surge.

It is now available in key European locations including Frankfurt Airport, Amsterdam Airport Schiphol and Hamburg Airport.. In September, Talisker Surge is launching in the UK travel retail at London Heathrow, London Gatwick and Edinburgh airports. It will also roll out to more European airports in Istanbul, Copenhagen, Oslo and Paris.

New single malt is also set to launch in Asia Pacific travel retail in October, while a Hainan roll-out is planned in November. This will be followed by an Australia launch of the product in December.

To celebrate the launch, Diageo is showcasing Talisker Surge with a disruptive global campaign that aims to transport shoppers into Skye, the homeland of Talisker Single Malt Scotch Whisky.

Talisker Surge has an ABV of 45.8 percent with an RRP of US$115 for a 70cl bottle. The liquid is finished in American Bourbon casks, creating an extra layer of spice that gives the whisky a subtle smoky flavour with hints of sweetness. On the nose, Talisker Surge offers immediate brioche and banoffee notes. This is blended with sweet maritime aromas, fresh ginger zest, oak smoke and peppery spices.