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Penfolds launches Bin 389 ‘Baby Grange’ gift pack for GTR

By admin
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Penfolds has launched a travel retail exclusive gift pack for Bin 389; presenting the storied Shiraz Cabernet blend referred to as ‘Baby Grange’ in a highly giftable and reusable carry pack.

The Penfolds Bin 389 GTR Exclusive Travel Gift Pack delivers a compelling reason for shoppers and consumers to trade up, either for a special gift or a moment of self-indulgence.

Taking inspiration from the wine making process, the design reinterprets the hoops of a wine barrel to deliver an elegant gift pack that is reminiscent of the golden age of travel. Crafted from premium materials, the durable travel pack can be repurposed, giving it strong secondary usage appeal, or could be kept as an ornamental memento.

First made in 1960 by the legendary Max Schubert, Bin 389 was the wine that helped forge Penfolds’ reputation with red wine drinkers by combining the structure of Cabernet Sauvignon with the richness of Shiraz. The iconic wine earned its ‘Baby Grange’ moniker in part because of the components of this wine are matured in the same barrels that held the previous vintage of Penfolds Grange.

The Penfolds Bin 389 Travel Pack comes in 750ml and has an RSP of AUD$105. It is available at selected locations in Global Travel Retail from 1st October 2022.