Pernod Ricard India’s campaign for eco-conscious consumption

Pernod Ricard India (PRI) has unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100 percent permanent mono-cartons from its packaging by June 2023.The campaign aims to bring together ‘responsible consumption’ practices and nudge today’s purpose-driven consumers to make eco-conscious decisions.

The #OFOP campaign film showcases the company’s commitment to reducing the environmental impact of secondary packaging and the waste generated across each step of its value chain. The campaign film highlights Pernod Ricard India’s step towards a greener tomorrow by reducing carbon emission every year by 7310 tonnes, saving 2.5 lakh trees, and reducing landfill by 18745 tonnes.