Diageo acquires Don Papa Rum

Diageo has announced the completion of the acquisition of Don Papa Rum, a super-premium, dark rum from the Philippines, which is available in over 30 countries worldwide.

This acquisition is in line with Diageo’s strategy to acquire high growth brands with attractive margins that support premiumisation.

Don Papa Rum is distilled and aged in American oak barrels on the island of Negros Occidental (known locally as ‘Sugarlandia’). The pure, original Negros sugarcane is the foundation for Don Papa Rum’s long, rich-textured finish and flavours of vanilla, honey, and candied fruits.