New global brand campaign by Jim Beam

Jim Beam has announced the launch of its new global brand campaign to celebrate the notion that 'People Are Good For You.'

The campaign, including a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers.

It was launched in the US at the new spot, including 15, 30, and 60 second versions on 1st May; marking the beginning of a new global campaign for Jim Beam that will debut in additional markets later this year.

The commercial taps into the new campaign's core message that people are good for you.