Mystery infused Ardbeg Day celebrations

This year’s Ardbeg Day celebration in London invites whisky lovers to transport themselves into the graphic novel universe of Planet Ardbeg to uncover the mysteries behind Ardbeg’s latest limited edition release, Heavy Vapours.

Ardbeg Day is a global, annual celebration of all things Ardbeg, held on the final Saturday of Islay’s Festival of Music and Malt – the Feis Ile. In 2023, Ardbeg Day falls on Saturday, 3rd June, with festivities set to take place at the distillery in Islay and online.

Islay’s single malt Scotch whisky brand Ardbeg is excited to be bringing back its mythical, graphic novel universe, Planet Ardbeg this summer. The immersive experience for Ardbeg Day in London is inspired by its 40-page sci-fi anthology, which launched last year.

Returning for 2023, this year’s Planet Ardbeg Day celebrations would be inspired by the creation of Ardbeg’s limited edition single malt Scotch whisky – Heavy Vapours. For the first time ever, an Ardbeg’s whisky has been distilled without a purifier, making the liquid a full-blown, distinctive, and experimental whisky, which is the product of being matured in Ardbeg casks.

The mystery of what happened to the untamed purifier, responsible for maintaining the balance between extreme peat and floral fruitiness, remains unsolved. Ardbeg will be inviting whisky lovers to locate the elusive purifier in this year’s immersive ‘Detective Noir’ Planet Ardbeg celebrations. A lucky few will also have the opportunity to win bottles of Ardbeg’s limited edition Heavy Vapours!

Planet Ardbeg Day 2023 celebrations in London will take place at The Light Bar, 233 Shoreditch High Street, London E1 6PJ from 2-7pm. Tickets are priced at £40, and will include admission to the event, three delicious Ardbeg whisky cocktails, participation in all activities including the Heavy Vapours tasting, and food from ‘Shortie’s Smokehouse’.

Ardbeg Heavy Vapours will be available to be purchased from Ardbeg Embassies, whisky specialists, online retailers and from the Distillery Visitor Centre from 23rd May, at RRP of £120.